4 Reasons Why You Need A Website For Your Fitness Business

Posted by James Thiessen on Aug 31, 2016 8:30:00 AM



If you are looking for ways to grow your fitness business, it all starts with a mobile responsive website. It can sometimes seem like a big investment to make, but it is necessary for connecting with your ideal customers and establishing yourself as an expert in your industry. Using social media for your fitness business is a great start but it does not replace the need for a website, especially if you want to generate leads online. Here are 4 reasons why you need a website for your fitness business and how it will help you.


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Topics: Responsive Web Design

Social Media Tips For Fitness Professionals

Posted by James Thiessen on Aug 29, 2016 8:00:00 AM

For fitness professionals, social media is a powerful tool that you can use to create a following and market your fitness business. However, there is more to it than just starting a page and waiting for the “Likes” and “follows” to roll in. You need to have a plan and a strategy that will help you to create some momentum.

There is a lot of competition in the fitness industry making it important to do something that will stand out and attract the attention of your target customers. Here are 3 social media tips for fitness professionals that will help to grow your fitness business.



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Topics: Social Media Marketing, Inbound Marketing

How To Win At Local SEO For Fitness Professionals

Posted by James Thiessen on Aug 12, 2016 8:00:00 AM



If you are looking for ways to market your fitness business, local SEO needs to be at the top of your list. Local SEO will help you to show up on the first page of local search results helping you reach more people in your area, the most effective way possible. It is essential for your business to be successful.

The fitness industry is a very localized industry, meaning that when people search for your fitness website online, they are looking for results that are close by. Having a strong local SEO strategy will help you to compete against other fitness professionals in your area and to start winning online.


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Topics: local seo

How To Market Your Personal Training Business

Posted by James Thiessen on Aug 9, 2016 8:00:00 AM

Once you have started your personal training business, it can be difficult to find ways to market yourself and to get customers unless you have a proper marketing plan. For your marketing plan to work, you need to set yourself up several different touchpoints to reach your target market to make it easy for someone to find information about you. Your fitness website is your most important touchpoint and if your website is designed poorly, you could be losing customers simply because of a poor user experience, or because they can’t find the information they are looking for.

Whether you are creating a personal brand or your business has multiple fitness instructors, you must find ways to reach more people if you want to grow your business.



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Topics: Responsive Web Design, branding

How To Create A Personal Brand

Posted by James Thiessen on Aug 5, 2016 8:00:00 AM


The process of branding your business includes defining your identity, developing your brand story, and identifying your core message with the purpose of bringing clarity to everyone about what your brand is about. Clarity in your branding is what makes a brand easy to understand and easy to like. If your brand message is not clear, you will end up confusing people when they interact with your brand.

While every brand has tangible elements like a logo and a website, your brand is largely made up the perception people have of you. Jeff Bezos is famously quoted saying that “Branding is what people say about you when you are not in the room.” There is a big difference between a visual identity and branding, and to create a memorable brand, you need to develop both the visual and the non-tangible elements of your brand.

Developing your personal brand is very much the same process as developing a brand for your business. You must go through a process of creating a logo and visual identity, but then also develop your vision, values, and your brand story. An argument could be made that your brand already exists whether you have formally created a personal brand. Defining these things is what will bring clarity to your personal brand and help you to inspire people with your vision.



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Topics: Branding/Identity

Fitness Website Example: Luckey Living

Posted by James Thiessen on Aug 3, 2016 8:00:00 AM

Fitness websites can look very different depending on the visions and goals of the business. However, there are certain elements that every website needs to have in order to be successful. Luckey Living is a great example of a fitness website that provides people with online fitness coaching and programs to help people take back control of their health. The website is inspiring, practical, and full of information and is a great resource for people interested in fitness. In this blog we will be using the Luckey Living site as an example of what elements should be included in a fitness website and what the design should look like.


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Topics: Responsive Web Design

How To Use Inbound Marketing To Grow Your Gym Memberships

Posted by James Thiessen on Jan 12, 2016 2:11:39 PM

Every gym owner knows that memberships are the biggest source of revenue in the gym industry. While it is important to add other streams of revenue, you must make sure you are always doing something to grow your memberships. Inbound marketing is a great way to do that. Inbound utilizes online platforms to attract and retain customers by creating content that is interesting to the people you want to attract to your gym. One of the main reasons your gym needs inbound marketing, is that your target market is spending a lot of time online. A good inbound marketing campaign will increase your SEO, generate leads, and grow your gym memberships. So, lets get started on building your inbound marketing campaign.

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Topics: Inbound Marketing