How School Boards Can Make Faster And Better Decisions

Posted by James Thiessen on Aug 12, 2016 8:00:00 AM

School boards are created to make important decisions and give direction to the school when needed often with the goal to increase enrollment. However, having multiple people coming together to make a decision can cause things to take longer than they should. Sometimes it may be because of disagreement while other times because of poor structure. Either way, school boards can make faster and better decisions by simply making a few changes in the way they do things. Which is helpful when it comes to things like marketing or making changes to your school website.

 

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Topics: Inbound Marketing

Why Your Charter School Needs A Mobile Responsive Website

Posted by James Thiessen on Jun 27, 2016 8:00:00 AM

 

When it comes to marketing your charter school, there is nothing more important than your website. Your website is a hub of information about your school and likely the first place that someone will go to find information about your school. If your goal is to increase enrollment at your school, then the first step is to create a website that is mobile responsive that has all the information prospective students would need to know. 

In most cases, marketing your charter school must be done on a limited budget but if you have been putting off getting a website or updating the one you have, you are missing the most important piece of a successful marketing plan: a mobile responsive website. 

 

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Topics: Responsive Web Design

How To Simplify Your School’s Website

Posted by James Thiessen on Jun 13, 2016 8:00:00 AM

When you look at different school website examples, one thing is apparent: schools have a lot of content on their websites. The design of your site and the way that the content is presented has a huge impact on the user experience and the ability to increase enrollment at your school.

The Pareto principal is a general principal that says, 80% of effects come from 20% of the causes. When you apply this principal to your website, it means that 20% of the content on your website is attributed to 80% of the results. This principal can be a great key to helping to simplify your school’s website and determining what content is necessary on your website.

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Topics: Web Design

How To Use Inbound Marketing To Increase Enrollment At Your School

Posted by James Thiessen on Jun 6, 2016 8:00:00 AM

Traditional advertising and marketing methods like billboards, print ads, or direct mail are no longer enough to effectively marketing your school and increase enrollment. New methods, like inbound marketing, help schools connect with potential students online.

The importance of connecting with people online is as high as it’s ever been; and necessary to increase enrollment at your school. Need proof? This case study about Washington Christian Academy shows that after 1 year of using inbound marketing, their enrollment was up 111% and applications were up 171%. A major reason for this success was because their ability to connect with people online as the study also shows that their website visits were up 344% after a year as well.

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Topics: Inbound Marketing