Have ever asked yourself if SEO actually matters for a non-profit? The answer is a resounding 'Yes!' SEO makes all of the content you create reach more people, and with the amount of content that non-profits produce, it just makes sense for to invest in it. For a non-profit organization, whenever you make a financial investment it important to know if it’s working or not. A bad investment can cause people to question how their donations are being used. SEO will make your online investments work better and reach more people.
Every non-profit should invest in marketing in some way. Marketing is how you connect with people and create awareness for your cause. SEO is a big piece of that, and the online success of your non-profit, as it will help you connect and engage with more people online.