One of the most important factors in the success of a non-profit organization is the ability to inspire people with your vision. I have seen it time and time again when someone has an amazing vision, but they struggle to gain any momentum because they can’t get people to follow them. Non-profit's need to invest in marketing in order to reach people with their message. Benjamin Hooks, said it best, "If you think you are leading and turn around to see no one following, then you are just taking a walk."
To start a movement, you need to learn how to inspire people with your visions and embrace people when they choose to follow you. Derek Sivers has an incredible Ted Talk on "How to start a movement". He talks about the power of embracing your first followers by seeing them as equals. When you embrace them, the focus becomes more about the movement and less about the person leading it. First followers are the most important people because they show others what it looks like to follow the person with the vision.
Here are 6 ways to inspire people with your vision:
Communicate A Shared Vision
If you want to expand your vision beyond just yourself, you must communicate a shared vision. You need be inclusive and empower others to carry the same vision. Your vision must incorporate the hopes and dreams of the people you are leading. Show them how they can be a part of your organization.
Use Imagery When You Speak
Using facts is a great way to educate people about things that matter, but you aren’t going to inspire people with a couple of good statistics. People aren't inspired by the facts, as much as they are inspired by the emotions and feelings behind those facts. Using imagery and connecting with people on an emotional level will inspire people to get involved.
Whatever it is that your non-profit organization does, it is important for you to gather stories that show the need and the impact of your vision. Stories are easy to connect to and paint a picture for people about what your organization actually does and the impact that your vision can have.
Follow Through With Your Promises
If you are leading an organization, you need follow through on the promises that you make. There is nothing that will kill your momentum more than rallying people around something and then not following through with what you said you were going to do. People won’t be inspired by your vision if they don’t know if they can trust you.
Connect With People
People want to be connected with the people behind the vision as well. If you are the leader of an organization, make yourself available. People will feel more connected to the vision when they feel connected to the people behind the vision.
Invest In A Website
A website will make the information about your organization and specifically about your vision easily available to whoever is interested in it. It is a good idea to invest in marketing material as well. Not only will you reach more people, but you will also look more established and trustworthy. Start learning about the things that every non-profit needs on their website and you will be on your way to a great website.
If your non-profit organization doesn't have a website yet, now is the time to call your web design company. Your website will be your most important tool for inspiring people as well as just informing people about any news. Your website is essentially a hub of information for anything to do with your organization.
Download this eBook to learn more about what your non-profit's website should include!