How To Attract Volunteers To Your Non-Profit Organization

Posted by James Thiessen on May 25, 2016 8:00:00 AM

How-To-Attract-Volunteers.jpegFor a non-profit organization, there is nothing more valuable than your volunteers. They have a significant impact on the organizations ability to execute plans and strategies. Unfortunately, the number of people regularly volunteering has been decreasing. According to a 2015 report by the Bureau of Labor Statistics, 24.9% of the U.S. population over the age of 16 volunteered at least once in the last year. In 2011, this percentage was 26.8, and in 2005 it was 28.8%.

This decline has caused many organizations to become more desperate because volunteers are such a key piece to raising money for your non-profit. However, there is hope. And it may be found in the millennial generation and their innate desire to do good in the world. 

Here Are 3 Tips On How To Attract Volunteers To Your Non-Profit:

Connect them to the cause

When it comes to millennials, it is important to understand what motivates them to volunteer at a non-profit organization. Millennials are the most cause driven generation yet, and one of the main reasons they volunteer is because they are interested in the cause. It is important to connect them to the cause so they can see the big picture of the impact they are having. They also volunteer hoping to connect with the leaders of the organization. The more connected they feel, the more attracted they will be to continually volunteer. 

Allow people to use their skills

Attract-And-Recruit-Volunteers.jpegThe 2015 Millennial Impact Report found that millennials were more likely to volunteer if they are able to leverage their skill set while volunteering. This is connected to the innate desire to make an impact and do good. If your volunteers are able to do what they do best and volunteer their professional skill set, they will be more likely to volunteer on a regular basis. The study also found that 77% of millennial employees said they are more likely to volunteer if they can use their specific skills or expertise to benefit the cause.

Use your Website

It is important for non-profit organizations to get a mobile responsive website created by a professional web design company. Doing so, gives the opportunity to establish the organization as trustworthy, create an online presence, and communicate clearly to inspire people with your vision. Your website is a great tool to inspire people to volunteer by communicating the need, how someone could volunteer, and the impact they could have if they do get involved. According to Smart Insights, 80% of internet users own a smartphone, and use it to search the internet.

Final Thoughts

Despite all of the statistics showing a decline in volunteering, there is an opportunity to attract more volunteers by focusing on millennials. Millennials have a desire to make an impact in the world and want to find places to do that. The way we ask and communicate with volunteers needs to change to connect people to the cause and allow them to directly contribute. A non-profit website is the most important marketing tool that they have and should be used as a key communication platform to motivate people to volunteer.




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Topics: non-profit, Responsive Web Design

James Thiessen

Written by James Thiessen

James grew up in Canada until he married an American and moved to sunny California. He came to the US with a marketing degree and a go-getter attitude in pursuit of the American dream.