Does SEO Matter for a Non-Profit?

Posted by James Thiessen on May 31, 2016 8:00:00 AM


Have ever asked yourself if SEO actually matters for a non-profit? The answer is a resounding 'Yes!' SEO makes all of the content you create reach more people, and with the amount of content that non-profits produce, it just makes sense for to invest in it. For a non-profit organization, whenever you make a financial investment it important to know if it’s working or not. A bad investment can cause people to question how their donations are being used. SEO will make your online investments work better and reach more people.

Every non-profit should invest in marketing in some way. Marketing is how you connect with people and create awareness for your cause. SEO is a big piece of that, and the online success of your non-profit, as it will help you connect and engage with more people online.


You can’t change the world if people can’t find you

When you invest in a brand new non-profit website, but you neglect investing in any SEO, it’s like buying a sports car and never putting any gas in it. SEO is what makes your website worthwhile. It happens far too often where a non-profit decides not to do any SEO simply because it is an extra cost. Investing in SEO will allow you to reach more people online and make it easy for people to find your website. Potential donors often search on Google, looking for ways they can help and support a cause. If your website shows up during their research, you can create a connection with them and start engaging with them. If you’re not on that first page of search results, you could be missing out.


AdobeStock_85275515.jpegSEO makes content marketing worthwhile

Non-profits are producing more and more content every year. It is the way to inspire people with your vision and drive people to your website. A study done by the Content Marketing Institute shows that 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts. And 65% of nonprofits are producing more content than they were a year ago. Content marketing plays a huge role in a non-profits marketing efforts, and SEO is what makes it all worthwhile.


Investing in SEO gives you insight into which pages on your website get the most traffic and what keywords are the best to use. This information gives direction on what social media posts and blog topics to write about. The more information you have about keywords, the more you can generate traffic to your website.


Final Thoughts

Almost all non-profits have some sort of content marketing plan to produce content whether it is a blog or posting on social media with the goal to engage with people. SEO is what brings focus to that plan and makes each post even more effective. One of the smartest investments you can make to give your online strategy a boost is to hire a professional SEO company to set you up for success online. Your website is your most powerful marketing tools, and is the best place for you to inspire people with your vision, its time to put some gas in that sports car and let it be the powerful marketing tool it was made to be.




Are you interested in learning how SEO affects your non-profit? Download this Free eBook to learn more about what SEO myths you can leave behind!


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Topics: non-profit, seo

James Thiessen

Written by James Thiessen

James grew up in Canada until he married an American and moved to sunny California. He came to the US with a marketing degree and a go-getter attitude in pursuit of the American dream.