Why You Need Yelp As A Medical Practice

Posted by Holly Read on Sep 18, 2015 9:30:00 AM

Yelp for Medical Practices is a Must!

Yelp was founded in 2004 to help people find great local businesses. In Q2 of 2015 Yelp had a monthly average of 83 million unique visitors who visited Yelp via their mobile device.  Yelpers (people who use Yelp) have written more than 83 million reviews.

Yelp for Medical Practices

In June 2015, Yelp published findings from 3 independent studies done by Software Advice. The studies found that Yelp is the number 1 choice for finding doctors. So if you are a doctor and you haven’t made your free business profile on Yelp, you are behind the times. According to Yelp’s analytics, each day 22,534 calls are placed from the yelp app and mobile website to health and medical businesses. Also, there are 30,155 visits to health and medical websites that originate from a yelp business page every day.

Software Advice’s study found that Yelp is used more often than Health Grades, RateMDs, Vitals and ZocDoc to find a doctor. That’s incredible! While you might think that it is better to stay offline than get a negative review, most patients said that they share positive (43%) or neutral (28%) reviews about their visits. That means 71% of reviews are not negative reviews. That is a huge number and reason why you should put your medical practice on Yelp. As it turns out, others have found a similar trend in online reviews of physicians. The University of Michigan study found that 81 percent of respondents typically gave positive or neutral reviews of doctors online. In each of these surveys, it is clear that patients generally tend to focus on the positive aspects of care over negative experiences.

Software Advice's data also suggests that patients reading reviews are smart enough to ignore “exaggerated” reviews. "34 percent of people cited 'exaggerated reviews' as the primary reason for disregarding a review." This shows that consumer's are smart enough to realize the difference between a good 'bad' review and an exaggerated one.

Now What?

Claim your FREE Yelp business page today and start getting great reviews! Make sure to comply with HIPAA regulations and maintain client privacy if or when responding to reviews.

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Topics: Social Media Marketing, Medical, Dental

Holly Read

Written by Holly Read

Inbound Consultant, Social Media Marketer, Business Manager, Leadership Champion, Lifetime Learner, Entrepreneur