Why A Medical Blog Is So Important To Your Medical Practice

Posted by JCI Marketing on Nov 15, 2016 11:25:19 AM

EW8207_jcimarketing.com_B7_RP_09.27.16.jpgBlogs – we’ve all read them. Some of us are avid readers, even making sure to comment on our favorite blogger’s posts to thank them, get more information, or encourage them to keep writing important content.

With digital marketing and social media, many businesses are realizing the importance of blogging. Businesses who diligently write regular blog posts have found that it’s helped them to find new customers and build their business.

Can the same be said for the medical community? Would a medical blog really help with building your medical practice?


Why Medical Blogging Is Essential to Your Medical Practice

The simple answer to those questions is: yes. To expound upon that, though, let’s look at why medical blogging is such an integral part of your marketing campaign.

When it comes to sales and marketing, it’s important to look at one very important fact – people buy from people. They aren’t interested in faceless businesses. That is why most advertisements use real people, including celebrities. Seeing a human being who understands what you’re going through is a powerful motivator when considering whether or not to make a purchase. These ads make people feel that they’re understood, and that makes a company seem more trustworthy.

How does this carry over into the medical field? The medical community is in a unique position because every service they provide benefits the patient in some manner. Therefore, it can be easier to explain how you can help someone. However, this doesn’t mean that you can simply put up a list of services and expect people to knock down your door to schedule an appointment. Patients still want the human touch. Remember – people buy from people.

That is where your medical blog comes into play. A blog is like a conversation between you and your patients. That personal touch makes your medical practice warm and inviting. Patients will feel that you’re down to earth, that you care about them, and that you want to know what is important to them. That human element has the potential to draw more patients, helping you build your practice. A medical blog is also a great way to market yourself as an expert in your field.


How to Get Your Medical Blog Up and Running Consistently

There are a couple of things to remember when you start your blog.

  • Content: As a medical provider, you are in a very unique position when it comes to content. People in different industries often complain about ideas drying up and not having anything to write about. But in the medical field there is always something to write about. You can write about what interests you, medical news, the latest technology, patient care, new clinical trials, medications, how to live a healthier lifestyle, and you can even write about you and your staff.

The next question that often comes up is: how do I find the time? There is no doubt about it, you are extremely busy, but this shouldn’t stand in the way of your blog.

Instead of tackling the task on your own, why not delegate? Hire a ghostwriter or marketing company to write for you. Or, designate one of your staff members to be in charge of the office blog. Even better, get everyone in the office involved. Maybe you can spare the time to write a blog each month, and then everyone in the staff can take turns writing. This will give your patients the opportunity to read about medical procedures from the nursing staff, medical news from you, insurance information from the billing staff, and medical appointment apps from the scheduling department.

  • How You Write: Remember that how you write is just as important as what you write about. You’re not writing for a medical journal with an audience of doctors and nurses. You’re writing to people who have very little technical medical knowledge. Write to them as you would talk to one of your patients face-to-face.

A medical marketing company will have even more tips on how to use a blog to build your practice, including how to optimize content for internet search engines.


Medical Blogging: An Important Part of Building Your Medical Practice

A medical blog is a wonderful marketing tool that can be used to build your medical practice. It will help you build relationships and show potential patients that you really know what you’re talking about and that you care about them. These are important steps in building trust – the foundation of a successful practice.


Blogging is one part of an Inbound Marketing strategy. Learn more about how to launch an Inbound Campaign with our free checklist. 

Buyer Persona Creation Guide

Topics: Inbound Marketing

JCI Marketing

Written by JCI Marketing