How To Get Good Patient Reviews And Deal With That Negative Review

Posted by JCI Marketing on Nov 15, 2016 11:11:56 AM

Have you ever looked at online reviews before making a purchasing decision? Most people do, even when it comes to choosing their medical provider. That shows just how important it is to try and get positive patient reviews from your existing patients. When potential patients see these medical practice reviews, they may very well be more inclined to call your office for a new patient examination.

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Topics: Medical & Dental

Market Your Medical Practice: 6 Steps To Build Your Practice

Posted by JCI Marketing on Nov 15, 2016 10:49:49 AM

If you’ve ever asked someone how to build a successful medical practice, likely the first question they asked you was: do you have a medical marketing plan? Any business owner who wants their business to thrive, regardless of the economy, needs to focus on marketing.

Why You Need to Consider a Medical Marketing Plan

For some people, marketing is a dirty word. It brings to mind visions of someone using slimy tactics to get a sale. This isn’t modern-day marketing, though. Modern marketing is customer focused; or, in your case, patient focused. The goal is to think about what concerns and excites potential customers and focusing marketing efforts on appealing to the customer by showing them how they will benefit by investing in a product or service.

This not-even-close-to-slimy marketing technique is appealing, even inspiring. And, companies who do it right are able to see outstanding business growth. For you, this would mean growing your medical practice, taking care of even more patients in your community and earning a better living.

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Topics: Medical & Dental

6 Steps For Growing Your Medical Practice In The Digital Age

Posted by JCI Marketing on Nov 15, 2016 10:40:11 AM

Your medical practice is a place where you get to focus on caring for and healing your patients. But it’s a business, too. In order to keep your business functioning in a way that will bring in enough money to earn a living for you and your employees, you have to focus on growing your medical practice.

This isn’t always easy, though. Since the economic downturn in 2007, fewer patients than ever before are proceeding with elective and even preventative care. This means there is less traffic coming into your office.

The idea of growing your medical practice in this scenario can seem daunting. However, with some outstanding patient care and the latest technology you can witness exceptional growth within your medical practice.

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Topics: Medical & Dental

5 To-Do's After Buying A Dental Practice

Posted by Holly Read on Nov 30, 2015 8:28:32 AM

You did it! You bought a dental practice! Congratulations! Buying a Dental Practice is a huge step for any dentist. The process is filled with excitement, vision for the future and even a little anxiety, hoping it was a good decision. While the process to get you to this point involved a lot of decisions and steps, those aren't finished. Now that you've purchased a Dental Practice, there are many decisions to make. What colors do I want? What's the name going to be? Do I need a website? Do I need new branding? Do I need to redo the inside? Once, you've purchased the dental practice, what do you do next? 

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Topics: Business Advice, Medical & Dental

Your Dental Practice & Local SEO - First Steps to Success

Posted by Dave Walden on Oct 30, 2015 7:30:00 AM

As a dentist or orthodontist you probably already know the importance of showing up in the search results. But how do you keep up with all the changes and updates the search engines are making? We have compiled a short list of the most important factors when optimizing your website for local search.  But first, a quick definition.

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Topics: Medical & Dental, Dental, seo

How to develop a brand that reflects your dental practice

Posted by Shannon Selim on Oct 19, 2015 7:30:00 AM

Branding your dental practice is an essential way to communicate to the public who you are and what you are about. This is communicated everyday in many ways: through your visual branding, the voice/tone they hear in your written content, interactions with your staff, the look and feel of your store front and the consistency that brings it all together.

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Topics: Medical & Dental, Branding/Identity