Unless you live in an extremely tiny town, there’s going to be another medical practice in the same vicinity as your practice. In some cases, there are medical offices on every corner. Whatever the case may be, the fact is that you are going to have some competition. What sets you apart from all of the other medical offices in your area?
This is an important question to consider because it will help you to focus on building your brand. And, when you have an attractive brand, you will be able to build your practice. So, how do you go about building your brand?
First of all, avoid doing what a lot of medical practices do: advertise a list of services. Granted, patients want and need to know what services you provide, but this is only a small part of the equation. What is more important, at least at the very beginning, is your brand.