6 Steps To Build Your Brand And Market Your Medical Practice

Posted by JCI Marketing on Nov 15, 2016 11:31:50 AM


Unless you live in an extremely tiny town, there’s going to be another medical practice in the same vicinity as your practice. In some cases, there are medical offices on every corner. Whatever the case may be, the fact is that you are going to have some competition. What sets you apart from all of the other medical offices in your area?

This is an important question to consider because it will help you to focus on building your brand. And, when you have an attractive brand, you will be able to build your practice. So, how do you go about building your brand?

First of all, avoid doing what a lot of medical practices do: advertise a list of services. Granted, patients want and need to know what services you provide, but this is only a small part of the equation. What is more important, at least at the very beginning, is your brand.

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Topics: Branding/Identity

How to develop a brand that reflects your dental practice

Posted by Shannon Selim on Oct 19, 2015 7:30:00 AM

Branding your dental practice is an essential way to communicate to the public who you are and what you are about. This is communicated everyday in many ways: through your visual branding, the voice/tone they hear in your written content, interactions with your staff, the look and feel of your store front and the consistency that brings it all together.

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Topics: Medical & Dental, Branding/Identity