Finding the right tone of a dental website can be very difficult at times. The tone of a site is everything and it can be determined within the first 10 seconds of someone viewing the site. It is the first impression and it is not something to be taken lightly. As a medical professional you want to visually present yourself as professional and trustworthy while being warm and inviting for your clientele. Therein lies the delicate balance that you must find with picking graphics for your dental website.