You did it! You bought a dental practice! Congratulations! Buying a Dental Practice is a huge step for any dentist. The process is filled with excitement, vision for the future and even a little anxiety, hoping it was a good decision. While the process to get you to this point involved a lot of decisions and steps, those aren't finished. Now that you've purchased a Dental Practice, there are many decisions to make. What colors do I want? What's the name going to be? Do I need a website? Do I need new branding? Do I need to redo the inside? Once, you've purchased the dental practice, what do you do next?
Here are 5 To-Do's After Purchasing A Dental Practice
1. Create A Realistic Budget
It's no surprise that when you make a big investment like buying a dental practice, costs can come out of nowhere and throw you off budget. Usually, it's the costs after making the purchase. Make a new budget that is your post-purchase budget for things like remodeling, branding, marketing, web design, etc... Once your building is ready to go, you'll need to let people know about it. You don't want to be your town's best kept secret.
2. Decide On Your Branding
Usually the practice is purchased from a retiring dentist, so the look, feel and overall brand of the practice is probably one of the first things you've decided you want to change. Branding goes beyond just creating a logo. It is the look, feel, and messaging of everything a patient would interact with. From the front desk staff, to the colors on the walls, to the website and the sign out front, defining your brand will decide how each of those elements look and feel. You need to develop a brand that will create the feel you want for your patients. When you have your brand, keep it consistent across everything you create.
3. Make Staffing Decisions
This can be one of the toughest parts of purchasing a dental practice. The previous owner had their staff and trained them a certain way. You have to now decide whether to keep them and train them how you want them to be, or start over from scratch. If you wait a little while before making that decision, you'll soon see who is up for the change and who isn't. This could make your staffing decisions a bit easier.
4. Get Online
The practice you purchased may not have even had a website, or maybe it did but it wasn't anything special. Getting a new website should be high on your list. It's your 24/7 billboard online. Research some inspiring dental websites to get a good idea of what you want. Next, you should create a Google Business page, Facebook Page, Twitter Account as well as Yelp, FourSquare and other social media accounts that would be relevant. How is anyone going to know about you if you can't be found? Not only do you need a website for all of these social platforms to point to, but you need a mobile responsive site as 51% of people use mobile devices when searching online. Make sure the person building your website is experienced in dental website design.
5. Hire A Full Service Marketing Agency
You need to make sure you are spending your time doing what you do best, being a dentist and a new business owner. There are so many things to figure out, marketing shouldn't have to take all of your time. It will, however, if you try to do it all yourself. Hiring a full service marketing agency for your dental practice can give you all the experts you need in one place. They can do your branding, logo, graphics, website design, SEO and more! Not only can they do it all, having it all under one roof makes the process going smoother and faster as the different teams can easily communicate with each other and hand things off as soon as they are ready. It gives your marketing a cohesive feel and look.
Once again, congratulations and purchasing your first dental practice! Have fun with it and remember, do what you are good at and bring other experts along to help you with the other things that take up your valuable time.
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