Whether you are just starting your CPA or accounting firm or you’ve been in business for a while, having great branding for your business is what helps you give a great first impression. Companies that invest in creating successful branding for themselves are often seen as more professional than the companies that don’t take any interest in branding. So, what are some things to keep in mind if you should decide to embark on the journey of branding your CPA firm?
Here are 3 Quick Tips For Branding Your Accounting or CPA Firm:
1. Know your CPA Firm’s personality.
Branding relies greatly on the feeling you’d like to create through your firm. Are you serious and traditional or are you more modern and easy going? There’s no wrong answer, but it’s important for you to have a clear vision of what your CPA firm's personality is and the feeling you want your clients to experience. Those feelings must be conveyed in your branding design. Typically, clients get uneasy talking about money and especially taxes. Keep that in mind when choosing colors, graphics and your brand's personality.
2. Have a general understanding of CPA branding design trends.
This prevents you from trying to push for a brand design that doesn’t fit your business. For example, floral imagery probably wouldn’t be the best fit for a CPA firm logo. There are even certain colors that most CPA firms tend to choose. Check out our other blogs to learn more about CPA graphic design trends.
3. Find a designer to help you out.
Please, please, do not attempt to brand your CPA firm alone! Branding is so much more than knowing how to use a few computer programs. Look around at different web and graphic design companies to find one to assist you. Browse through their work and decide if the work they do will work for your company.
Having that perfect branding for your accounting or CPA firm will help you to draw in more clients, as well as create a visual for people to recall when they think of your company. This helps you stay in the forefront of people’s minds when they think of accounting or CPA firms. With that being said, you should be on a great start to branding your business!
Learn more about how emotions play into the role of how your clients make decisions about you and your brand in our Free Ebook!