5 Tips For Marketing Your Law Firm

Posted by James Thiessen on Jul 29, 2016 8:00:00 AM

For attorneys and law firms, the biggest marketing challenges they face are finding ways to stand out from their competitors and generate new leads online. There are many different ways that you can go about marketing your law firm but without a specific plan, it will be hard to gain any momentum.

A good marketing plan always start by gathering information about the specific types of customers you want to reach, and then creating buyer person profiles so that you can get to know them better. Once you have that information then you can move to the next step in marketing your law firm.

 

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Topics: marketing, Lawyers

Local SEO Strategy for Attorney and Law Firms

Posted by James Thiessen on Jul 27, 2016 8:00:00 AM


One of the best things you can do to grow your law firm is to invest in local SEO. A local SEO strategy will not only strengthen your brand, but it will also help you to manage your online reputation and connect with people in your area. A well-executed local SEO strategy for your law firm will get your business showing up in organic search results as well as Google maps results when someone does a search in your area.

The main way that people will look law firms in their area is through a Google search and if you aren’t showing up on that first page of search results, you are missing out on new business. In fact, according to Search Engine Journal, “75% of users never scroll past the first page of search results.” Local SEO helps you to get on that first page and get found online by people in your area.

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Topics: seo, Lawyers

Responsive Website Design For Attorneys

Posted by James Thiessen on Jul 21, 2016 8:00:00 AM

With mobile usage growing every year, responsive website design has become a necessity for attorneys, law firms, and all businesses for that matter.

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Topics: Lawyers, Web Design, Responsive Web Design

How To Grow Your Law Firm With Inbound Marketing

Posted by James Thiessen on Jul 15, 2016 8:00:00 AM


Does the name Jim ‘The Hammer’ Shapiro mean anything to you? He became popular in the 90’s because of his controversial, self-promoting TV ads as the lawyer who will take the cases most lawyers won’t. Over 15 years later I can still recite his phone number by heart, 1-800-546-7777. If you don’t remember the ads here is a video of a Jim Shapiro ad.

While those ads are entertaining, marketing has changed since then. Those TV ads where made 20 years ago, and the way people find information about law firms has changed which means your marketing should change as well. More and more firms have changes the way they do marketing are looking to grow your law firm with inbound marketing

 

 

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Topics: Inbound Marketing

4 Tips for Attorney Print Marketing

Posted by James Thiessen on Jul 1, 2016 8:00:00 AM

You have probably heard it many times over and over that print marketing isn't what it used to be and isn't worth your time or money. Everything happens online these days and a newspaper ad isn't going to have the same kind of reach it used to have. However, print marketing is not dead. It is certainly different than it used to be.

While many people are saying print marketing doesn't work anymore, it is not always the case. There are still ways to effectively use print materials to market your business. For attorneys, it is a big part of a successful marketing plan.

 

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Topics: Lawyers, Legal & Financial

4 "To-Do's" When Branding Your Accounting Firm

Posted by Abram Goff on Nov 23, 2015 8:00:00 AM

Branding your accounting firm to evoke the proper feeling is of upmost importance. Your whole practice is going to be focused on gaining and keeping the trust of your clients. A bad visual brand for a CPA is similar to you walking into a dentist office with cockroaches running around. Your trust would drop and you would be backing out slowly. You do not want that for your clients, so let's focus on tightening up your brand (not just your logo) and clearly communicating who your brand is to your clients.

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Topics: Legal & Financial, Branding/Identity

Branding Your CPA Firm: 3 Quick Tips

Posted by Mary Fournier on Nov 18, 2015 8:00:00 AM

Whether you are just starting your CPA or accounting firm or you’ve been in business for a while, having great branding for your business is what helps you give a great first impression. Companies that invest in creating successful branding for themselves are often seen as more professional than the companies that don’t take any interest in branding. So, what are some things to keep in mind if you should decide to embark on the journey of branding your CPA firm?

 

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Topics: Legal & Financial, Branding/Identity