More and more people are going online to learn about companies, products and services. With the rise in mobile devices and internet anywhere you go, SEO is becoming extremely vital in a business' online strategy. Ranking your engineering firm on google is important to grow your business. Read An Introduction to SEO to learn the basics. While SEO can feel daunting, doing a little research can give you enough information to start. Without an SEO strategy your engineering firm can easily fall to its competitors.
Here are 5 Reasons Your Engineering Company Needs an SEO Strategy:
1. Consumers Go Online To Search For Businesses
Data from Local SEO Bee states that 96% of consumers search for businesses online. At a basic level your engineering company should have a mobile responsive website, social media pages and a blog. Your consumers use all those channels to research businesses they want to work with or purchase from. Most engineering fims are B2B agencies. However, it would be a huge mistake to think that only B2C businesses thrive online. Businesses are consumers too. Most managers and decision makers go online when they are first conducting reasearch for suppliers and partner firms. While referrals are still highly used, don't discount the need for a strong online presence. SEO strategy helps move your website to a higher towards the first page for a range of keywords you want to rank for so you can be found more easily.
2. Google Searches Are Rising
Google searches are consistently on the rise, year after year. "Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide" accorinding to InternetLiveStats.com. If your engineering firm doesn't have an SEO strategy it's most likely not getting found online. If it is getting found at some level, just think of how many more visitors your website could have if you actually put some effort in.
3. Being On The First Page of a Search Matters
While you may think being on the 2nd or 3rd page of a google search is good enough, you may be interested to know that 77% of searches don't look past the first page (Local SEO Bee). So if your engineering company is on the 2nd page you're loosing 77% of the people search for your company. Don't be discouraged if you aren't on the first page for every keyword you want to rank for. Start small. Find the keywords your company is ranking in the first 3 pages for and focus on creating content to help boost that ranking to the first page. Go for easy, small wins then tackle the harder keywords that more people competing for.
4. SEO is Cost Effective
SEO is a cost effective way to get more visitors to your site with organic searches. You can pay for Google Ads, pay-per-clicks (PPC) or even social media ads to draw visitors but SEO strategy can use free methods to boost your rankings. The ROI for organic SEO is typically higher than the ROI paid ads. How is this possible? When SEO strategy consists of creating content around keywords on your website, blogs, social media posts, etc... The more content you have the more authority google gives you on those particular topics you are writing about. Thus, when someone searches for that topic, google will see that you have a large amount of content on it and rank you higher in organic searches than those that don't.
5. Your Competitors Use SEO
Don't be fooled.Your competitors are most lilkely doing SEO for their sites. Your engineering company needs an SEO strategy. Just google the keywords that are associated with your products and services. You'll see who shows up on the first page. That is how you know which of your competitors have a successful SEO strategy and where you rank amongst them. SEO success doesn't happen overnight. It takes time, planning, strategy and execution of content creation. It takes 6 months of writing 2 blogs a week to really see a boost in organic traffic to your website. Make sure your competitors aren't slowly edging you out with better, more optimized content.
No matter what type of engineering firm you are, you need an SEO strategy to stay ahead of your competitors and be relevant to your prospective clients. Search engines aren't going away any time soon and more searches are happening every single day. Make sure that you're on the first page for the relevant keywords you want to rank for so you don't lose 77% of your prospective clients. Start small and aim big. Find an SEO expert to help your company move in the right direction.
Learn more about what you need to do to make a successful SEO strategy for your engineering firm in our free Ebook below!