Tips And Tricks For Better Branding

Posted by Blake Crawford on May 18, 2018 1:11:00 PM

Branding is about leaving a mark, and marks get made long before a product is sold or a service is rendered. Long time marketing guru Seth Godin says it like this, “Marketing is no longer about the stuff you make, but about the stories you tell.” We are hardwired to form and be formed by story. Story is always being told, even when words aren’t being spoken, and in the current business world, the consumer will typically come to know your story before stepping through your door. Here are some tips and tricks for “leaving a mark” with your brand.

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How Inbound Marketing Can Help Your Engineering Business Thrive

Posted by Jared Cullop on Jan 5, 2017 10:28:27 AM

Quality engineering has always been in high demand. With the growth of technology showing no signs of slowing and the demand for better infrastructure rising constantly, it’s no wonder that more people than ever are looking for quality engineering companies they can depend on. 

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Topics: Inbound Marketing

What Do Web Design Choices Say About Your Engineering Business?

Posted by Jared Cullop on Dec 21, 2016 10:43:19 AM

Digital promotion has opened up new opportunities for advertising in a quick, affordable, and effective manner. But even if your engineering business has a lot to offer, your web design choices may not be conveying those traits properly. Nowadays, effective marketing for your engineering company means using content and proper presentation to catch a user’s attention. 

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Topics: Responsive Web Design

How Graphic Design Can Benefit an Engineering Company

Posted by Jared Cullop on Dec 13, 2016 10:44:10 AM

If you have an engineering company, chances are you’ve thought about techniques to help make your business more popular and visible on the web. But what sorts of online marketing techniques can be used to help an engineering company stand out? Given that the industry is competitive, it is important for engineering website design to give users what they’re looking for. 

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Topics: Graphic Design, branding

4 Proven Online Marketing Techniques for Engineering Companies

Posted by Jared Cullop on Nov 28, 2016 11:26:48 AM

Engineering and construction companies play an important role in the economy. They do this by creating safe, reliable, and high-quality facilities and infrastructure. Given that there is always a demand for these types of services, there are many companies that compete for the privilege of bringing their service to others.

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Topics: Inbound Marketing, Branding/Identity

5 Reasons Your Engineering Company Needs an SEO Strategy

Posted by Holly Read on Dec 16, 2015 12:58:51 PM

More and more people are going online to learn about companies, products and services. With the rise in mobile devices and internet anywhere you go, SEO is becoming extremely vital in a business' online strategy. Ranking your engineering firm on google is important to grow your business. Read An Introduction to SEO to learn the basics. While SEO can feel daunting, doing a little research can give you enough information to start. Without an SEO strategy your engineering firm can easily fall to its competitors. 

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Topics: seo

5 Website Must-Haves For Architects

Posted by Shannon Selim on Dec 2, 2015 8:00:00 AM

Way to go! It’s been a long journey, but you got here. A licensed architect... check. Business owner… check. Now what? If you haven’t already, it’s time to brand yourself and get on with the business of marketing, selling and making architecture magic.

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Topics: Responsive Web Design