Winning online is a huge deal, unfortunately it can feel more complicated that it has to. The most important step is coming up with a solid plan that will enable consistent progress. Think about it like football. Rather than going for the endzone on every single play, go for positive yardage and first downs. This approach will enable long term success.
Ranking on Google is essentially a battle against the big “Google Robot” that decides how relevant you are to your consumer. Google has over 200 factors that it uses to weigh how relevant you are and getting to that first page is not always an easy task. Visibility is key to winning online, but that doesn’t necessarily mean your consumer is going to choose you once you get there.
Here are 5 ways to win big online:
1. Create Eye-Catching Branding
Branding is crucial to winning online, especially since online marketing is often a game of seconds. Capturing the attention of your consumer is typically determined by their first impression of you. Having the right colors, fonts and design plays a big role in the emotional response they have which affects the split second decisions they make. LocalVox states, “78% of consumers believe that organizations providing branded content are interested in building good relationships with them.”
2. Mobile Responsive Web Design
Having an amazing website design that is true to your brand is an important part of building your online marketing. Your website should be beautifully designed, with complete intentionality. This is important when it comes to whether they decide to stay on your website, pick up the phone or learn more about you. If your website is not Mobile Friendly, 79% of people will hit the back button when searching via their mobile device, according to a Google Survey.
With “over 50% of web searches done from a mobile device” (Google), you need to make sure your site is mobile responsive. The ability to reach your consumer from a mobile device is changing the online marketing game. You need a mobile responsive website to keep your visitors happy and turn them into customers. In a Google Study, “48% of people say that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business.”
3. Remarkable Content
In a nut shell, creating remarkable content consists of creating content that people want to share. It is answering the questions your potential consumers/clients are asking. There are many avenues for great content including content on your website pages, social media posts and well as blogs. In 2014, HubSpot found that "marketers who have prioritized blogging are 13x more likely to enjoy positive ROI."
If you have a well branded, mobile responsive site but lack engaging, informative and educational content that speaks to the pain points and solutions your visitors are looking for, then you have nothing that will keep people coming back. Besides that, you'll fall short in SEO because Google will crawl your page and not find anything good to use to rank your site. Content is King!
3. Excellent SEO
Ranking on the first page of Google is important if you want to capture consumers. “On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks.” Marketing Land. Search engine optimization is the process of pushing you to the first page organically. This is done by better meeting the 200 factors that the “Google Robot” is using than your competitor.
3. Partnering With The Right People
Everywhere you look there is some tech guy that says he builds websites or some college student who took a couple of classes for graphic design. Your online marketing is much more than just throwing up a website and trying to push a bunch of traffic to it, marketing is a multi-billion dollar industry. You shouldn’t trust your online marketing to someone simply because they know how to use a computer. There are experts that know how to help you throw the winning combo and if it were easy everyone would be winning online. That being said, make sure you choose the right people for the job.
Taking a more holistic approach to your online marketing can help you with finding the winning combo for your business. Being found on Google is important and an expert in SEO can help get you there. Just make sure that when the consumer sees you, your marketing doesn’t look like it is sitting on the couch watching TV in pajamas, while eating ice cream straight from the carton. Have great branding, remarkable content, and a responsive site to display it on and you'll be well on your way to winning online!