There is so much more to writing a book than just sitting down and writing a book. Even more steps are involved in the process of self-publishing. Here is an overview of 8 things you need to know when self-publishing your book.
1. Write What You Know
It is never a good idea to write a book just to make money. Many times traditional publishers will ask a writer to write about specific topics that they think will sell. With Self-Publishing, you don't have a publishing company telling you what to write a book about. You get to decide! While publishing your own book isn't as hard as you may think, make sure you are knowledgeable about the topic and it is something you are passionate about. Figure out what you are good at write about that.
2. Know Your Audience
One thing to keep in mind is your audience. So the other side of writing what you know is writing something that people will want to read. Ask yourself, who would want to read my book and why? By keeping your audience in mind, your content will be focused. Think of it as your target that you are trying to hit as you write your book. If your audience in stay at home moms, make sure your book title, chapter titles, graphics and content all relate to them.
3. "Content is King"
Once you figure out what you are writing about and to whom, the quality of your content is key to the success of your book. You want to provide your reader with an experience. They should be learning something new from you that they cannot get the same way from anyone else. Don't just skim the surface of your topic, go deep. Give them some meat to chew on and quotable text that they'll share on social media. You want to give them something to talk about.
4. Be Confident
Have confidence that you have something people need. You are an expert. The knowledge you have changed your life. Now you are wanting to give that away to other people! That's incredible! Trust it. Believe in it. Confidence will overflow into your content, making it even stronger. Know that what you are doing is worth it!
5. Learn the Process
Get your first book out and learn through the process. Don’t try to be spectacular and make it too big the first time around. Just get a great product out and take notes along the way. Figure out what works for you and what doesn't work. Writing a book is different for everyone and you need to learn what works for you. Keeping record of this will help you avoid the same pitfalls and make the process easier next time around.
6. Invest in Quality People
Writing a book can be a daunting and scary task, especially if you’ve never done it before. It is important to invest in a good team around you that will give you honest, helpful and encouraging feedback. Two areas in particular you will need to invest in good people are the editing and design. Having high quality people in those two areas will ensure that your book is high quality, looks amazing and is reaching the right audience.
7. Build Your Platform
When your book is all finished, the real work begins, getting it into the hands of your audience. In order to do that you need to have a platform. You need to be known. You can build your platform with social media, writing blogs, writing e-books, speaking engagements and building an email list. Just remember, a great book that nobody knows about isn't doing anyone any good.
8. Have Fun
If you are not having fun in the process, it will show in your writing. You want your writing to come from a place of passion and not frustration. If you get writer's block or simply get frustrated with the process, take a break. Reward yourself for getting past milestones. Remember that what you are writing about changed your life and you are inspiring your audience to change theirs too!