If someone was to search on Google for the best gyms in their area, would your website rank high in the search results? What about if they searched for fitness tips? If your answer is no, then you are missing out one of the most powerful ways to get connected to your customers. SEO is especially important in the gym and fitness industry as online searches are the main way people find information about gyms in their area. Your fitness website is the single most important marketing tool you have and taking the time to set up an SEO strategy can make a big difference for your gym memberships. So get ready and sit down, buckle up as we go through some ways you can immediately begin making steps to improve your ranking on google and see some long term results.
Here are 4 ways your gym can increase your ranking on Google:
1. Keyword Research
Keywords are the words that people put into search engines when they are doing research online. Think about the actual words that you put into Google when you are doing research, those words are keywords. There are many tools that help to find out what keywords are being used in specific industries. Websites like keyword.io can provide information about what keywords are used in the gym and fitness industry. Once you discover the keywords being used, it is beneficial to include those keywords in your website, through pages and pages blog posts to increase traffic to your website.
2. On-Page SEO
On-Page SEO refers to the factors within your website that affect your gym’s rank on Google. When Google is ranking the results for a search, the most relevant matches to the search will be prioritized. Google has lots of undisclosed factors that test relevancy, but there are several things you can do that will help your ranking. Quick Tip: To help localize your fitness SEO, start by including your city and state in your homepage title. Also, including your local address and phone number will help your to be prioritized for searches in your area. Another way to improve on-page SEO is to regularly blog and include content using your keywords and other local content.
3. Off-Page SEO
Off-Page SEO refers to the things outside the boundaries of your website that affect your page ranking on google. This is largely made up of link building, social media, and social bookmarking. Link building, the most popular form of off-page SEO, is when you build the amount of external links leading into your fitness website. For example, if someone shares a link on their blog leading to your website, Google will see that as a hint that your website has good information. Social media and social bookmarking are additional ways to create external links into your website. Social media is probably the most common way businesses do this. Social bookmarking is when you have other websites promote your content and provide links to your website.
4. Inbound Marketing
Inbound marketing and content marketing have been a buzz words in the marketing world for a while now. It is basically when businesses create content that people are interested in to increase traffic to a website. The important piece of successful content marketing is actually creating quality content. There is a lot of content on the internet that is simply focused on getting people to click on it, not on providing good content. Inbound marketing is not just creating content online to get clicks, it is a strategy to delight the people who read it and to nurture leads to become customers. A strong inbound marketing strategy will help your SEO, as it will improve your ranking on google and increase traffic to your website.
There are a lot of different factors that go into the way Google organizes search results and as things often do in the tech world, they change often. This can make it difficult to know what things actually make difference for your SEO. Consequently, it stands as the most powerful ways to increase traffic to your website. It's likely that if you Google gym's in your area, the gym's that come up on the top of the search results are the ones that are growing their gym memberships. If you haven't already, we encourage you to begin implementing these steps as soon as possible, so you too can improve your ranking on google and gain visitors to your website.