The internet can be a lonely place for you if your struggling getting visitors to your website. There are so many websites, blogs, and ‘stuff’ online that it can be easy to get lost and feel like you can’t compete with everybody else. Either you can say you have an introverted website that struggles to connect in a big-scary internet world, or you can put yourself out there and come up with some strategies that will get your website ranking on Google and have people wanting to come to your website. Whether you do it yourself or you hire an SEO company you need to have a strategy to get more visitors and start winning online.
Here are 4 ways to get visitors to your website:
1. Direct People To Your Site With Social Media
While this is the most obvious way to generate traffic to your website, businesses still struggle to generate leads with social media. Social media is the number one way that businesses interact with the public and a great way to start a conversation and keep yourself in the mind of the consumer. The reality though, is that it’s hard to measure if having this dialogue with your target customers is actually converting directly into sales. Your social posts need to create an avenue to get people to visit your website, not just entertain them and keep them scrolling past your posts. A great example of how to do this is to share your blog posts on your social media pages. Having links to your blog and using great action oriented words in your posts can increase visitors to your website.
2. Create Segmented Email Newsletter Campaigns
Email marketing has been around for a while, and many people say that it is out of style and doesn’t work anymore. The problem with that is that statistics actually show that it does still work if it’s used properly. In fact, 82% of B2C and B2B use email marketing for their business according to Ascend2. The major change in the way email marketing is done is that businesses are now sending emails in segmented campaigns, rather than a one-size-fits-all emails. According to Campaign Monitor, businesses have noted a 760% increase in revenue from using segmented campaigns.
3. Answer Customer Questions On Your Blog
Many businesses decide not to write blogs simply because they don’t have time to do it. Blogging isn’t worth doing unless you have the time to commit to it, and you have a clear goal. But, if you do it well, it can be a great tool to attract people to your website. Posting great content on your blog will attract visitors. When you are deciding on what to write about, think about common questions you get asked by your customers. If your customers are asking you about it, chances are they will go online and ask Google too.
4. Have A Strong SEO Strategy
The most powerful way to get visitors to your website is to have a strong SEO strategy. It’s every businesses goal to be on the first page of Google, so hiring an SEO agency is a great investment. SEO companies will help you to focus on the right keywords and optimize your website for searchers and search engines. If you have solid information about your buyer personas, you can pin point certain phrases or long-tail keywords that they would type into Google when they are looking for your product or service.
If you have invested money in creating a website for your business, but you haven't invested in SEO and other ways of getting people to your website then you are tying your websites arms behind it's back. SEO is by far the most effective way to get traffic to your website and it is essential to get the traffic you need to be successful. Whatever you choose to do, the most important thing is that you have a plan to drive traffic to your site.