Your ecommerce website lives or dies by the reviews it gets. Almost everybody will read reviews before buying something these days, which is why managing your reviews is so important and why Yelp is crucial for small businesses. Another method for growing website visitors is to have bloggers write reviews of your business. This can have a great impact on increasing visitors to your website and generating positive conversations about your products.
Here are 3 ways blogger reviews will begin increasing visitors to your website:
You Will Reach More People
When a blogger does a review of your business, it reaches people that you don’t always have the ability to reach with your own marketing. People actually trust what other people say, more than they trust what a business says. A study from BrightLocal found that 88% of consumers trust online reviews as much as personal reccomendations. Blogger reviews can increase you website traffic simply because you are reaching more people with your message, and its coming from source they already trust. These bloggers essentially become brand advocates for your business.
It Directs People To Your Website
The most important thing in these blog reviews for businesses is that the blog posts actually links back to your website and directs people to go there. If visitors don’t have a link to follow they will be far less likely to track down your website. Creating this entry point to your website will make it easy for people to find you and also show that you are trusted and recommended by the blogger writing the review.
It helps your SEO
SEO has a big impact on your businesses success. The more you can get links directing to your website on other relevant websites, the more Google will see you as relevant when it comes to search results. The SEO world is always changing but if you haven’t had any SEO services done on your website, it’s time to start now.
Blogger reviews can be a great way to begin increasing visitors to your website. They allow you to instantly reach a group of people that reads, follows, and trusts that blog writer. Reviews are actually more powerful and more persuasive than most other marketing methods. It also important that your website is set up to generate leads. If you are getting all this traffic, but your website isn’t set up to move them further in the buyer’s journey, then you are wasting your time, and it's time for a new website.