In order to effectively market your school online, you need to build a website that not only looks good, but also works well. A good website will help you whether you want to increase your enrollment or just want to create a place for people to find information.
A mobile responsive website isn’t just a good idea, it has become a necessity. Schools have a lot of information that they need to communicate in order and people are likely coming to the website looking for something specific. Every year the amount of research done on mobile devices has been increasing, making it a priority to have a website that is mobile responsive.
Here are 2 great examples of educational websites:
Future Business Leaders of America
The Future Business Leaders of America, or FBLA, is a national career student association for students in grades 6-12 who are interested in business. This site, like most educational websites, is to hold a lot of information and content while presenting it in an interesting and effective way. The way your content is presented must be clear and very user-friendly or people won’t read it at all. In fact, A study done by the Nielson Norman Group found that On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. That stat doesn’t mean that your content isn’t useful, it means that the way that it is presented has a great impact on whether your message gets communicated.
For this website, you can see that each page has a good amount of content on it, but the way the design breaks it up into different sections makes it all a lot easier to digest. Creating scrolling pages with the content broken up into sections that are visually engaging help to increase the engagement of the reader.
Liberty Christian School
Liberty Christian School is a private Christian School that provides quality Christ-centered education in Redding, California. You can see that the site also has a lot of content that is presented, but it is done in a way that still looks good. The use of drop down menus on the navigation bar makes it easy for users to find the content they are looking for rather than having to sift through everything. You can see that the school has taken into account who their buyer personas are by having a section for the parents, enrollment, and athletics. Whatever category you fall into, you will easily be able to find information that is relevant to you because of how the pages are labeled. This infographic made by Single Grain says “Using marketing personas made websites 2-5 times more effective and easier to use by targeted users.” Every school will have slightly different buyer personas and it is very beneficial for your websites usability to identify who will be using your website on a regular basis.
Creating buyer personas is the first step to creating an effective website that is easy to use. It will help you organize your content and make decisions on what content is most important to include. There are certain things that users expect to see when they visit a school website such as enrollment info, programs, or contact information. Website design also affects the user experience and should make it easy for a website visitor to find exactly what they are looking for. If you are just getting started building a website, it will be helpful contact a web design company and start gathering information on what to include on your site.