Business cards are a great way to effectively use print materials to market your business. While they primarily function as a way to get your contact details to people, it also can help to establish your brand. If your business hasn’t been branded yet, it is important to go back and get that done first. It is far more effective to have consistent branding on all of your marketing materials and instantly will increase your credibility to your customers. A well-designed business card is great for generating leads for your business.
Here Is A Checklist For Printing Business Cards:
1. Include Contact Info
Any checklist for business cards would be incomplete without your contact information. The purpose of a business card is to provide contact details for whomever to be able to reach you. At the very least you should include your name, job title, phone number, and email address. It is also a great idea to include your logo and website as well.
2. Keep It Simple
Business cards don’t have a lot of real estate when it comes to content, so it is best to keep your design simple. Remember that the goal is to communicate your contact information to whoever receives the card. A busy design or trying to include too much information will often make your business cards less effective at getting responses.
3. Include Your Branding
As I mentioned before, your business cards are a great tool to help establish your brand consistency. Having the same branding on your business cards and your website will create a consistent and memorable visual for people to make your brand more recognizable. Heck, you've spent enough time and effort working on your visual identity, it is now time to place it boldly on your business card for others to be impressed by.
4. Use High Quality Card Stock
Using a low quality paper can communicate that your brand doesn’t care about quality or that it isn’t very established. It is best to go through a printing company and use a high quality card stock for your business cards. Card stock that is 12-14 pts. will give you the best results.
5. Business Card Sizes
The standard dimensions of a business card print size is 3.5 x 2 inches. This is the size of a finished business card. However; you must include the bleed area. Most printed designs will include the bleed area. The "bleed area" is an additional 1/8 inch of space on the parameter for design elements or backgrounds that extend beyond the finished size of your design. Keep these dimensions in mind while going through the process of creating your business cards and you should be well on your way to handing them out soon.
The goal of having business cards is to get your contact information in the hands of people that would be interested in buying your products. A first impression matters and we personally love showing off the matte black business card design, which really leaves a great first impression. The more you know about your buyer personas, the more you can use your print materials to create things that they like. Even for your business cards, you must take into account the information your buyer personas will need to know and even what design they will find interesting. If you treat your business card as marketing material you will be sure to turn heads and you will get a much higher response rate.