One of the most important pieces to market your gym is your website. It has become so important is because the way people find your gym is by first looking online to see gyms that are close to them. Poor sports and fitness website design can make or break your success in generating leads and growing your gym memberships. A website is your gym's first impression to people online and website design will directly impact how those people feel when they visit your site. It's a good idea to keep up with fitness graphic design trends to ensure that you become the most attractive option for people to choose.
Here are 9 best practices for fitness website design:
1. Responsive Web Design
A mobile responsive website makes the user experience a whole lot better on mobile devices. It simply means that the site automatically detects the size of the screen the user is on and automatically responds. That means that the design will look good no matter what device someone is viewing it on. It is actually beneficial for SEO as well. Google actually prioritizes websites that mobile responsive over sites that are not.
Many businesses and gyms often overlook how website design impacts user experience. Your website is your first impression to someone looking for gym in their area. If your site looks dated or disorganized, your website visitors may just move on to next option. Use a modern and clean design for your website and have all of your info nicely organized and easy to find. JCI Marketing did a website for Adamson's Peak Performance that is a great example of a modern website. Their website has lots of information while looking simple and clean.
3. Offer Valuable Content
If you want people to keep coming back to your website, you need to have valuable content that users are looking for. You can give people information about your classes and training programs, but don’t be afraid to take it one step further by creating educational content. Many gyms use inbound marketing to focus on using content to draw people in and generate leads for your gym.
4. Make Your Offer Clear
People who come to your website are looking for specific information. You want to make sure that you make your offer clear so that people will know what you offer and if your gym has what they are looking for. Show off the areas that you focus on, show what people will get if they come to your gym, and maybe a current offer if you have any promotions happening. It is helpful to have information about your buyer personas to show them the content they will want to see.
5. Use Inspiring Photos
Having good photos can make or break the design of your fitness website. You want your photos to be interesting and inspiring. Photos have the biggest impact on the emotional response that users have when visiting the site. Use photos that show off you’re your gym equipment and the trainers that work there. The most important thing is to grow your gym memberships is to be inspiring.
6. Include Reviews
If you haven’t looked at your online reviews, now would be a good time to start. According to a study done by BrightLocal, 88% of people have read reviews to determine the quality of a local business. This is why websites like Yelp are important for your business.
7. Have An Email Sign Up
Almost every gym has some sort of email newsletter or sign up. This is a key piece that can be worked into the design of the website. You can use the email newsletter to give offers or even just general information. The key is to make sure whatever you send them will be valuable to them. The newsletter should not be the focal point of your site, but it’s a good idea to have a subscribe button in several different areas on your site.
8. Create a Blog
There is a lot of info on the internet about fitness training but not all of it is coming from credible sources. A blog is a great tool that can help to show your expertise in fitness training or whatever area you specialize in. This is a great place to answer common questions that people are asking and to offer free content that your blog readers will like. If you are struggling to find topics to write about, think about the question you get asked the most and write about those things.
9. Use Calls-To-Action
Your website is more than just an online business card. There’s nothing worse than going to someone’s website and realizing that there is no information other than contact info. Calls-to-action are icons that direct visitors to another page in order to guide their user experience. This will help people to easily find what they are looking for on your website.
Having a website that has great graphic design and provides helpful information to people will help you to grow your gym memberships and position your gym as the experts. There are many different factors that make up a great website. As your target market and buyer personas evolve, so should your website. You should always be doing research to ensure that you stay relevant ahead of the game.