When it comes to creating a logo for your gym, there are a lot of factors to consider. It's important to note that branding goes beyond a logo, and to create a great logo it takes time researching, designing and builing your brand strategy.
Whether you are starting from scratch, or you need a brand refresh, taking the time to go through the details will make a big impact on the success of your gym. The logo is the face of your brand. It is the way that people can recognize your gym and the things you care about.
Here are 5 tips for creating a great logo for your gym:
1. Identify Your Target Audience
The first thing you want to do before you get started is to identify the people that you want to attract to your gym. Everything that you do when designing your logo will be filtered through whether or not it is directed towards your target audience. Getting specific is a good thing. Whether you are targeting 20-30-year-old women or men who are body builders, having a defines target group helps to maintain focus in your branding.
2. Focus On Your Message
A logo is an icon that represents your brand and makes your gym recognizable. It is essential to determine the things that are important to your business and the message you want to communicate. In a logo, you often don’t have the ability to say everything you want to say with words, so having a strong brand message lets you communicate more through your brand. If you think of Nike’s brand, their message is one that challenges people to find their greatness and make history. They have a mission ‘To bring inspiration and innovation to every athlete in the world.’ This message is communicated through all of their products and marketing and essentially through their logo.
3. Be Inspiring
When you design a logo, think about what emotions you want people to feel when they interact with your brand. Ask yourself questions like: What are people in my target market wanting to feel about their gym? And how can I create this feeling? In general, most people are looking to be inspired by the gym that they go to. This infographic from Huffington Post shows how using different colors in your logo can produce different emotions. The thing that makes people keep coming to your gym is the feelings of inspiration and belonging.
4. Check Out The Competition
It is often helpful to do some research of your competition so you can understand how your brand will fit into the mix. This is called brand positioning. Because the fitness industry is competitive, it is a great idea to position by clearly communicating how you are different than the other guys. Some ways to do this would be to use text in your logo that clearly states what you do and why you are different or to use colors to differentiate.
5. Keep It Simple… But Not Too Simple
The most iconic logos are simple and easy to recognize; like Nike or Under Armor. You want people to be able to easily identify your logo and know what you are about within seconds. However, for logos in the fitness industry it is important to include some indicators of what you are offering. If you specialize in CrossFit more than weightlifting, you will need to communicate that in your logo. Using text in your logo is a great idea. A logo that is too simple won’t give people any idea what to expect.
There are many factors that go into a great logo. Taking time to research, having great design, and strong messaging is a combination for success.The fitness industry has lots of options and is highly competitive so it is crucial to draw out consumer emotions to inspire people and make them feel like they belong. The more research you can do about your target customers the better off you will be.