The dental industry is very competitive full of DO's and DON'Ts and other regulations when it comes to advertising and marketing. That being said, there are still things dental practices can do to stand out from their competitors. There are many different options out there when it comes to marketing a dental practice. You can do it yourself, add some employees, or hire a full service marketing agency that has knowlwdge of the dental industry. The big question is which is best for you?
Here are 5 reasons why hiring a full service marketing agency is best for your dental practice:
1. A full service agency willsave you time
You didn’t start your dental practice to do marketing all day long. But, chances are, you have spent time doing research about dental website design or SEO. It can take a long time to find, hire, and train the right employee to do it for you. Full-service marketing agencies can take the whole marketing load off your plate and get you moving forward quickly with great strategies.
2. Consistency in your Dental Branding
One of the biggest reasons dental practices aren’t successful in marketing is a lack of consistency among their branding. Full service marketing agencies can create a cohesive dental branding strategy that make everything work together without having to contact a different person for each job. Imagine that, one group that takes care of everything. Now let’s all breathe a big sigh of relief… Ahhhh..
3. You get the experts
Marketing agencies are up to date on all the latest trends and understand how to create successful marketing plans in any industry. You get a team of creative marketing people and you don’t have to train them; they are already awesome. Imagine having someone in charge of your dental SEO marketing sitting beside the person choosing graphics for your website. Let’s face it, it’s a lot easier to trust a marketing agency full of experts and with proven results, than to try to build your own team.
The initial assumption is that hiring a full service agency is expensive. But, when you look at the value it you get, it just makes sense. According to Glassdoor.com, the average yearly salary for a marketing assistant in the US is roughly $37,000, and a web designer is about $55,000. Add in another designer to complete your team and you’re paying some pretty hefty salaries. That’s close to $150,000 per year if you’re counting. When you hire a full service marketing agency, you get more highly trained people working for you with a longer list of services that can be customized to your needs in the dental industry. You can start simple and have them do your website design and go from there. All of a sudden, marketing agencies don’t sound so expensive.
5. Your current strategy is broken
If you have been slugging away at your marketing for a long time and you aren’t sure if its working, that might be a good sign that you may need a brand refresh. Imagine having a focused marketing strategy where you can actually measure how effective each campaign is at growing business… Really! It is possible. In fact, it’s one the many ways a full service agency can help you. Having branding, graphic design, seo and website design done by the same experts under the same roof helps maintain goals, keep consistent messaging and saves time.
If you want to be successful in marketing your dental practice, it just makes sense to hire a full service marketing company. It just might give you that boost you are looking for, and get you to stand out as the best in your industry.