Every business needs to have a website that converts leads into sales. If that isn't happening with your current site, it is likely that there may be some mistakes in the web design. Your website is the most important marketing tool that you have, and if it's not working or not designed properly it will affect all of your other marketing efforts. There are several common web design mistakes that can be hindering the success of your website.
Here are 5 common web design mistakes and how you can fix them:
1. Not Creating A Design For Your Buyer Personas.
Before you design any website and create any content you should have an idea who your buyer personas are. If you are just designing your website the way you think it should be, and not thinking about who your customers are, you will end up with a site that doesn’t generate leads for your business.
The Fix: Before you do any design or content creation read over the buyer persona information that is applicable for the project. If you don’t have any information, spend some time researching who will actually be coming to the website and what they want to see.
2. Busy Navigation
The navigation bar is the main way that people find content on your website. If it isn’t easy and obvious for people to find the information they want, then your navigation need some work. Disorganized content is the most common web design mistake that is made on websitesthat hold a lot of content.
The Fix: Make all of your content easy to find and organize it in a way that makes sense for a website visitor. Try to only have 5 or less categories in your navigation. Too many pages in your navigation makes the website look too busy.
3. No Calls-To-Action
Every website needs to have a call-to-action. You need to tell people what to do when they are on your website. Your calls-to-action should be obvious on every page telling people how to buy your product, or see more information. Every website needs to have a call-to-action above the fold on the home page.
The Fix: Think about what the main goal of your website is. If it is to call your phone number, then make sure that your homepage has your phone number visible and a call-to-action to contact you. Use calls-to-action to guide website vistors through the website to create a great user experience.
4. Not Making It a Mobile Responsive Website
According to Pew Research Center, 48% of people say that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business. These days you can’t get away with not have a mobile responsive website.
The Fix: If your website isn’t mobile responsive, you need to call your web design company and get a new website. Not only will it make it more user friendly on mobile devices, but it may actually help your website rank better on Google.
5. Too Much Text
If you have a lot of content on your site, you need to find ways to break it up and organize it so that is doesn’t overtake the page. If you have a page with several paragraphs of text, nobody is going to read it.
The Fix: Keep everything simple and use text minimally while still making sure that you are communicating your message. If you need to have pages with lots of content, use photos or videos to break up the paragraphs.
Any of these mistakes will cause your website to be ineffective at generating leads. But when you combine great design with great functionality, you will discover the magic of a website that works for you. There are many different factors that go into a good website and if your website is set up with all of them, your business will grow and you will start to see results.