In today’s world, if your business is not on social media, then you’re already falling behind in the race. People today are so used to having everything they need right at their fingertips. If someone waits in line at a fast food restaurant for more than a couple minutes they can often be found irritated because it’s taking too long. This is simply because everything in this day and age can be had within moments. Social media is the fast food version of business. Fast and accessible.
Okay so how does being on social media actually help your business? I’m glad you asked, I’ll give you four major reasons why it will take your business to the next level. We strongly encourage it with every campaign, however with the recent rise of the practice of inbound marketing - it's more important than ever.
Here are 4 Ways Social Media Improves Your Business.
1. Brand Awareness
Social media marketing is an effective and easy way to get more people acquainted with your business. Have you ever walked past a store and had the thought, “I’ve never heard of this place before.” This is exactly what you don’t want. If people don’t know about your business, they aren’t going to shop there. For this particular 'unkown' business, it could be lack of SEO (Search Engine Optimization). However, this is also where Social Media can help. According to Adroit Digital, “Social Media is the second most likely way U.S. Millennials will learn about a new product (26 percent of respondents), just 3 percentage points behind TV advertising (29 percent)”. This is especially important for local businesses. In a world where companies like Walmart are taking over, Millennials are buying more and more from local shops. Search Engine Watch says, “50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” Moral of the story on this one, if you’re not on social media it’s harder to find you. If it’s hard to find you, you're losing business.
2. Legitimizes Your Brand
Imagine you’re looking for a place to eat, so you search online for a restaurant. You find two places with the same type of food, one has 2,000 likes and an average review of 4.8 of 5. The other place has 100 likes and no reviews. Which one are you going to choose?
It’s amazing how Social media can legitimize a business the way a website can’t. This is often the first place consumers will look when interested in a new brand. Ballihoo says that, “63 percent of consumers who research for local businesses online are more likely to use businesses with information on social media sites.” Having a strong social media campaign mixed with higher number of social media followers tends to improve trust and credibility in your brand. Convince & Convert published an article that found 53% of Americans who follow brands in social are more loyal to those brands.
In the same way, if a brand doesn’t do anything with their social media, consumers may question they’re legitimacy. If a business doesn’t publish content or publishes content that doesn’t represent their brand, it can actually hurt their consumer image. Just remember there is a different between branding and graphic design. While they go hand in hand, they involve different things. Now might be a good time to take a second look at what your posting and make sure it matches your branding and identity.
3. Improves Customer Service
One major concern from customers, especially online, is if there is an issue there won’t be the customer service needed to resolve It easily. Often times consumers will ask questions online and being able to answer on social media is a fast easy way to build brand loyalty. Social media allows you to see into the mind of your consumer. This is why pages like Yelp are so important. When they comment on your posts, you learn immediately what they think of your new product or campaign. Some companies respond to every single comment and post on the social media pages. This requires a lot of resources for the response needed, however these interactions make the customer feel valued. Interactions makes the business feel like a real person, builds loyalty, and in the end produces reults.
4. Increase sales
Have you ever seen a product or service online and thought “wow I really like that!” or “I could really use that service.” I know I have! Raising your brands awareness and legitimacy should in turn help with sales. However, sending posts that link to products or sales circumvents the process. According to Market Force, “78% of respondents said companies’ social media posts impact their purchases.” Not every post will result in a sale, but more posts result in more opportunities for conversions. Social media is just one way to generate leads using Inbound Marketing.
Social media allows you to interact with people that aren’t already familiar with you. Hootsuite for example allows you to target your audience based on their location, language, age, gender, relationship status, and education on websites such as Facebook and Twitter. This allows you to market to consumers that would likely be interested in your service.
These are simply a few of the many reasons why social media is important for your business. As we move forward social media will only become more and more necessary to businesses. If your one of those that hasn’t joined the trend yet, will you join the race or be left in the dust?