Your logo is arguably the most important piece of your business’s visual identity. It is the face of your business, and the way your customers will remember you. When you think of some of the most iconic brands, the first thing you think of is probably their logo design.
When you think of Nike, you probably picture the "swoosh" in your mind. If you think of Coca-Cola, you’ll think of their red and white can with their classic logo on it. These major companies have done a great job with creating a logo that is memorable and distinctive.
Smaller businesses may not have the brand equity that Nike or Coca-Cola have, but your logo still plays a big role in getting and keeping the attention of your customers. Logos help your customers remember your company, and offer them a quick taste of your business culture and experience.
Here are 4 reasons logos are crucial to your brand:
A Good Logo Ensures a Great First Impression
Your logo plays a big role in the first interaction that someone has with your business. It helps you to create a great experience for your customers and communicates to them who you are and what you care about. First impressions are usually made within the first seconds that a customers interacts with your brand, and your logo is often a big part of that interaction. Your logo will determine the initial emotional response that someone has of your business in that first contact.
A Good Logo Improves Brand Recognition
The goal of your logo is to create an icon that communicates who you are and is easy to recognize. This can be done with a simple design and the proper use of color. Using color helps to make your brand more recognizable to your customers. In fact, according to a study performed by the University of Loyola, Maryland found that Color increases brand recognition by up to 80 percent. Remember, when you think about Coca-Cola, you're likely see the color red.
It Makes You Stand Out From Your Competition
In an industry with a lot of competition, you need to have a logo that will help you stand out from your competitors.
As mentioned before, this can be done through color and logo design. A great logo has the ability to communicate your business values and culture in a simple and succinct way. A study done by HBR found that 64% of people cite shared values as the main reason they have a relationship with a brand. Communicating your values to your customers is more important than ever, and may be the reason that they choose your brand over another. A logo is the perfect place to start.
It Helps Create Brand Consistency
One of the most important pieces to a successful brand strategy is brand consistency over all of your marketing material. This means, for example, that your website looks and feels the same way as the packaging of your product. Your logo design should be done in such a way that you can use it on multiple different platforms and it should be easily recognizable. Your brand strategy should include guidelines for how to use your logo so that it always looks the same and is consistent every time someone sees anything related to your brand.
Your logo is a major piece of the visual identity of your business and has a big impact on your customer's first impression and overall brand experience. Through your logo you have the ability to connect with people on an emotional level and show them that you care about the same things that they care about. Good logo design is easy to recognize, tells people about your business, and has an emotional impact on people when they see it.