For a non-profit organization, a website is the best and most effective way to inspire people with your vision. It also is helpful for establishing your organization as long as you don't make any of these design mistakes. It is important to know what information you need on your website to make sure that your are communicating the message well and inspiring people with your vision. Once you have everything you need on your website, you can start investing in marketing strategy to increase website visitors. Here is a list of 11 things that every non-profit organization should have on their website. Different situations might call for some other information as well but this list will tell you the essential pieces.
Here is a list of 11 things every non-profit needs on their website:
1. Donate Button
Make your website the place where you get your donations. There are several different third party applications that you can use that make the donation process easy. Devote a page to give website visitors information about how to donate.
2. A Blog
Its important to always show that there is action in your organization. A great way to do that is with a blog. Creating a blog gives you a great place to produce quality content to increase your website visitors and general awareness of your organization.
3. Email Signup
If you have an email newsletter of any type of email list that you send information to, then it is a great idea to have a section on your site to encourage people to sign up. This can be a pop-up on the home page or even just a small section on the home page.
Testimonials are a great way to tell stories of how your organization has made an impact. People love to hear stories and are actually more likely to trust what people say in reviews than they trust you. Include stories about lives that you have impacted as well as testimonials from donors who have invested into your organization.
5. Social Media Links
Social Media is an important piece of every nonprofits marketing plan. Create links to your social media pages to make it easy for people to stay up to date on all the latest news. Make the link easy to find on every page of the website.
6. Media Coverage
Whenever your organization is mentioned in the media you want to take advantage of that marketing opportunity as much as possible. Have a section on your website to show content from whenever you have been mentioned in the media.
7. Team Bios
People want to know the faces of the organization and who they are supporting if they are going to donate. Include a section with team photos and short bios for each person.
8. A ‘What we do’ Page
Most of your website visitors are coming to your website with the purpose of learning more about what you do. It should be obvious to people on the home page, but it is also important to have a page to tell people more in depth what you do. This is the section of your site that you really want to focus on inspiring people.
9. Information About How To Get Involved
The content on your website should always be focused on inspiring people with your cause. You should always include a section that tells people how they can get involved. Whether it is volunteer opportunities or donations, give people information about how they can contribute to the cause. This is a great place to include a call-to-action.
10. Financial Information
Transparency is a big deal for nonprofit organizations. People want to know how their money will be used if they donate and will look to see if there is information on their website. Transparency builds trust and make people feels safe.
It’s likely that you answer the same questions over and over if you are a nonprofit owner. An FAQ page will allow you to answer these questions for people who visit your website. This could be anything from “How can I get involved?” or “How can I donate?”
Your website is your biggest asset for communicating your message and making your non-profit look established. You must make sure that you or your web design company have included everything you need on your website to support your mission and make your organization function well. Every non-profit needs to invest in marketing and if you haven't made a website for your non-profit yet, that is a great place to start.