How School Boards Can Make Faster And Better Decisions

Posted by James Thiessen on Aug 12, 2016 8:00:00 AM

School boards are created to make important decisions and give direction to the school when needed often with the goal to increase enrollment. However, having multiple people coming together to make a decision can cause things to take longer than they should. Sometimes it may be because of disagreement while other times because of poor structure. Either way, school boards can make faster and better decisions by simply making a few changes in the way they do things. Which is helpful when it comes to things like marketing or making changes to your school website.

 

Read More

Topics: Inbound Marketing

Why Your Charter School Needs A Mobile Responsive Website

Posted by James Thiessen on Jun 27, 2016 8:00:00 AM

 

When it comes to marketing your charter school, there is nothing more important than your website. Your website is a hub of information about your school and likely the first place that someone will go to find information about your school. If your goal is to increase enrollment at your school, then the first step is to create a website that is mobile responsive that has all the information prospective students would need to know. 

In most cases, marketing your charter school must be done on a limited budget but if you have been putting off getting a website or updating the one you have, you are missing the most important piece of a successful marketing plan: a mobile responsive website. 

 

Read More

Topics: Responsive Web Design

Marketing Your Charter School On A Small Budget

Posted by James Thiessen on Jun 22, 2016 8:00:00 AM

Marketing your charter school on a small budget isn’t quite as easy as it sounds. More often than not, marketing is an investment of time and money that not every school has the luxury of doing. Often the goal is to increase enrollment at your school, but if enrollment is lower than normal, the marketing budget is going to be lower as well.

However, there are several cost effective ways that you can market your charter school. By focusing your marketing efforts on the right things, you will ensure that every marketing dollar is being put to good use. Here are marketing ideas that will help market your school without breaking the budget.

 

Read More

Topics: Responsive Web Design

5 Tips for Effectively Marketing your Charter School

Posted by James Thiessen on Jun 20, 2016 8:00:00 AM

 

Effective marketing is essential for charter schools to be successful. You need to find ways to connect with people that fit the mold for what your school is about and then also convince them to enroll.

Great marketing will also allow you to showcase your school’s reputation as well as what students will experience if they were to attend the school. Whether you are trying to increase your school’s enrollment or find get more student that are the right fit, an effective marketing plan can help you with that.

 

Read More

Topics: Inbound Marketing

How To Simplify Your School’s Website

Posted by James Thiessen on Jun 13, 2016 8:00:00 AM

When you look at different school website examples, one thing is apparent: schools have a lot of content on their websites. The design of your site and the way that the content is presented has a huge impact on the user experience and the ability to increase enrollment at your school.

The Pareto principal is a general principal that says, 80% of effects come from 20% of the causes. When you apply this principal to your website, it means that 20% of the content on your website is attributed to 80% of the results. This principal can be a great key to helping to simplify your school’s website and determining what content is necessary on your website.

Read More

Topics: Web Design

Examples Of Schools Who Have Amazing Educational Websites

Posted by James Thiessen on Jun 10, 2016 8:00:00 AM


In order to effectively market your school online, you need to build a website that not only looks good, but also works well.  A good website will help you whether you want to increase your enrollment or just want to create a place for people to find information.

A mobile responsive website isn’t just a good idea, it has become a necessity. Schools have a lot of information that they need to communicate in order and people are likely coming to the website looking for something specific. Every year the amount of research done on mobile devices has been increasing, making it a priority to have a website that is mobile responsive.

 

Read More

Topics: Responsive Web Design

How To Use Inbound Marketing To Increase Enrollment At Your School

Posted by James Thiessen on Jun 6, 2016 8:00:00 AM

Traditional advertising and marketing methods like billboards, print ads, or direct mail are no longer enough to effectively marketing your school and increase enrollment. New methods, like inbound marketing, help schools connect with potential students online.

The importance of connecting with people online is as high as it’s ever been; and necessary to increase enrollment at your school. Need proof? This case study about Washington Christian Academy shows that after 1 year of using inbound marketing, their enrollment was up 111% and applications were up 171%. A major reason for this success was because their ability to connect with people online as the study also shows that their website visits were up 344% after a year as well.

Read More

Topics: Inbound Marketing

Is Self-Publishing Worth It?

Posted by Holly Read on Jun 16, 2015 11:07:00 AM

Is  self-publishing worth it?

The publishing game has dramatically changed in recent years. Where it used to come down to a few guys in a skyscraper in a big city deciding if your content was worth mass producing, now it's come down to the size of your platform. 

 

Read More

Topics: Self-Publishing

Self-Publishing VS Traditional Publishing

Posted by Jared Cullop on Jun 16, 2015 10:56:00 AM

It  seems that everyday, new factors and options, possible "solutions" pop up online. When considering whether or not you should choose to self-publish or go with an established publishing company, there really is no cut and dry answer, at least for those of us non-Grisham's... Those that don't exactly control the negotiations at the table with the corporate bookmakers. 

The title of this blog sort of infers that you actually have both options: self-publishing and choosing a contractual relationship with a publishing company. If you have yet to ever write a book that was then produced and sold, you likely don't have the second option just yet, unless maybe you have a large platform of Facebook followers or are a well-known expert or public speaker. Then, your virgin attempt might still garner offers from publishing companies. 

Still, if you are one of those without the option at the current moment, I suggest reading on. 

Read More

Topics: Self-Publishing, Traditional Publishing

Self-Publishing: 8 Things You Need To Know

Posted by Holly Read on Jun 16, 2015 10:51:00 AM

There is so much more to writing a book than just sitting down and writing a book. Even more steps are involved in the process of self-publishing. Here is an overview of 8 things you need to know when self-publishing your book.

Read More

Topics: Self-Publishing