6 Steps To Build Your Brand And Market Your Medical Practice

Posted by JCI Marketing on Nov 15, 2016 11:31:50 AM

 

Unless you live in an extremely tiny town, there’s going to be another medical practice in the same vicinity as your practice. In some cases, there are medical offices on every corner. Whatever the case may be, the fact is that you are going to have some competition. What sets you apart from all of the other medical offices in your area?

This is an important question to consider because it will help you to focus on building your brand. And, when you have an attractive brand, you will be able to build your practice. So, how do you go about building your brand?

First of all, avoid doing what a lot of medical practices do: advertise a list of services. Granted, patients want and need to know what services you provide, but this is only a small part of the equation. What is more important, at least at the very beginning, is your brand.

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Topics: Branding/Identity

Why A Medical Blog Is So Important To Your Medical Practice

Posted by JCI Marketing on Nov 15, 2016 11:25:19 AM

Blogs – we’ve all read them. Some of us are avid readers, even making sure to comment on our favorite blogger’s posts to thank them, get more information, or encourage them to keep writing important content.

With digital marketing and social media, many businesses are realizing the importance of blogging. Businesses who diligently write regular blog posts have found that it’s helped them to find new customers and build their business.

Can the same be said for the medical community? Would a medical blog really help with building your medical practice?


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Topics: Inbound Marketing

7 SEO Tips For Your Medical Practice: Increase Rankings And Growth

Posted by JCI Marketing on Nov 15, 2016 11:19:52 AM


We’ve all heard about SEO, or Search Engine Optimization, with regard to online marketing. We know it’s important but it isn’t always clear how we go about achieving it. What all is involved in SEO? How can you increase your rankings on search engines? And, how can SEO help to grow your medical practice?

 

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Topics: seo

How To Get Good Patient Reviews And Deal With That Negative Review

Posted by JCI Marketing on Nov 15, 2016 11:11:56 AM


Have you ever looked at online reviews before making a purchasing decision? Most people do, even when it comes to choosing their medical provider. That shows just how important it is to try and get positive patient reviews from your existing patients. When potential patients see these medical practice reviews, they may very well be more inclined to call your office for a new patient examination.

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Topics: Medical & Dental

How To Build Your Practice: Effective Use Of Social Media

Posted by JCI Marketing on Nov 15, 2016 11:04:34 AM

 

Twitter, Facebook, Instagram, Google+, YouTube: we’re all at least semi-familiar with these popular social media platforms. Most of us use at least one of them to keep in touch with family and friends. It’s particularly useful for keeping in touch with those who live far away, though many of us would have to admit that some of our Twitter followers or Facebook friends are sitting in the same room with us at this moment.

Social media is fun and a great way to distract yourself from the stresses of the day. But did you know that this is a great way to market your medical practice? That’s right – more and more businesses, including medical practices, are employing the use of these platforms. As it turns out, social media is a very practical tool for marketing your practice. By using it regularly and effectively, it will help you to build your medical practice.

Why Social Media Is Important For Medical Practice Marketing

The primary reason these platforms are so important is because of visibility. The more visible you are, the more likely you’ll be able to attract patients into your practice. Since more people are using online resources to find just about anything from physicians to mechanics, being visible is extremely important. Having an active share online will make your practice appear higher in search engine rankings.

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Topics: Social Media Marketing

5 Website Design Tips: Turn Your Website Into A Marketing Machine

Posted by JCI Marketing on Nov 15, 2016 10:57:55 AM

 


Do you have a medical practice website? If so, have you checked it out recently? If you haven’t, you might be in for a surprise. Your website may not be all that you were hoping it would be – a way to drive potential patients into your medical practice. There are a number of reasons why your website might not be living up to its potential. We’ll discuss 5 ways to redesign your website in a way that attracts customers and helps motivate them to contact you for a new patient appointment.

Why Some Medical Practice Websites Are Lacking

A lot of people think that once they design and launch their website that’s it – they’re all done and they don’t have to focus on their website ever again. Unfortunately, this is never the case. This is just the first step. Your website will never be “finished.” There will always be something that needs to be updated or optimized.

For example, these days the majority of internet surfing is done from a mobile device. Websites that aren’t designed to be mobile-friendly may look amazing on a desktop or laptop computer. But, when it comes to checking out the same site on a tablet or smartphone, the difference is incredible. People might not even be able to access the website. In other cases, they might not have access to all of the information, or the images are skewed. Obviously, this isn’t the best way to introduce your practice to new patients.

Another issue is when websites aren’t user-friendly. It doesn’t matter what type of device they’re on, the problem is usability. The site might be confusing, it might be difficult to find out how to contact the medical practice, or every time they click on a specific button they’re either redirected to somewhere they didn’t want to go, or they keep getting bombarded with pop-ups. Any one of these will lead to frustration, which will not motivate a patient to find out more about you.

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Topics: Responsive Web Design

Market Your Medical Practice: 6 Steps To Build Your Practice

Posted by JCI Marketing on Nov 15, 2016 10:49:49 AM

If you’ve ever asked someone how to build a successful medical practice, likely the first question they asked you was: do you have a medical marketing plan? Any business owner who wants their business to thrive, regardless of the economy, needs to focus on marketing.

Why You Need to Consider a Medical Marketing Plan

For some people, marketing is a dirty word. It brings to mind visions of someone using slimy tactics to get a sale. This isn’t modern-day marketing, though. Modern marketing is customer focused; or, in your case, patient focused. The goal is to think about what concerns and excites potential customers and focusing marketing efforts on appealing to the customer by showing them how they will benefit by investing in a product or service.

This not-even-close-to-slimy marketing technique is appealing, even inspiring. And, companies who do it right are able to see outstanding business growth. For you, this would mean growing your medical practice, taking care of even more patients in your community and earning a better living.

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Topics: Medical & Dental

6 Steps For Growing Your Medical Practice In The Digital Age

Posted by JCI Marketing on Nov 15, 2016 10:40:11 AM

Your medical practice is a place where you get to focus on caring for and healing your patients. But it’s a business, too. In order to keep your business functioning in a way that will bring in enough money to earn a living for you and your employees, you have to focus on growing your medical practice.

This isn’t always easy, though. Since the economic downturn in 2007, fewer patients than ever before are proceeding with elective and even preventative care. This means there is less traffic coming into your office.

The idea of growing your medical practice in this scenario can seem daunting. However, with some outstanding patient care and the latest technology you can witness exceptional growth within your medical practice.

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Topics: Medical & Dental

5 To-Do's After Buying A Dental Practice

Posted by Holly Read on Nov 30, 2015 8:28:32 AM

You did it! You bought a dental practice! Congratulations! Buying a Dental Practice is a huge step for any dentist. The process is filled with excitement, vision for the future and even a little anxiety, hoping it was a good decision. While the process to get you to this point involved a lot of decisions and steps, those aren't finished. Now that you've purchased a Dental Practice, there are many decisions to make. What colors do I want? What's the name going to be? Do I need a website? Do I need new branding? Do I need to redo the inside? Once, you've purchased the dental practice, what do you do next? 

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Topics: Business Advice, Medical & Dental

5 reasons Your Dental Practice Needs a full service marketing agency

Posted by James Thiessen on Nov 16, 2015 8:00:00 AM

The dental industry is very competitive full of DO's and DON'Ts and other regulations when it comes to advertising and marketing. That being said, there are still things dental practices can do to stand out from their competitors. There are many different options out there when it comes to marketing a dental practice. You can do it yourself, add some employees, or hire a full service marketing agency that has knowlwdge of the dental industry. The big question is which is best for you? 

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Topics: Medical & Dental, Responsive Web Design, Inbound Marketing, Graphic Design, Branding/Identity, seo