5 Tips For Marketing Your Law Firm

Posted by James Thiessen on Jul 29, 2016 8:00:00 AM

For attorneys and law firms, the biggest marketing challenges they face are finding ways to stand out from their competitors and generate new leads online. There are many different ways that you can go about marketing your law firm but without a specific plan, it will be hard to gain any momentum.

A good marketing plan always start by gathering information about the specific types of customers you want to reach, and then creating buyer person profiles so that you can get to know them better. Once you have that information then you can move to the next step in marketing your law firm.

 

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Topics: Lawyers, marketing

Local SEO Strategy for Attorney and Law Firms

Posted by James Thiessen on Jul 27, 2016 8:00:00 AM


One of the best things you can do to grow your law firm is to invest in local SEO. A local SEO strategy will not only strengthen your brand, but it will also help you to manage your online reputation and connect with people in your area. A well-executed local SEO strategy for your law firm will get your business showing up in organic search results as well as Google maps results when someone does a search in your area.

The main way that people will look law firms in their area is through a Google search and if you aren’t showing up on that first page of search results, you are missing out on new business. In fact, according to Search Engine Journal, “75% of users never scroll past the first page of search results.” Local SEO helps you to get on that first page and get found online by people in your area.

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Topics: Lawyers, seo

5 SEO Tips For Law Firms

Posted by James Thiessen on Jul 25, 2016 8:00:00 AM

Marketing has changed, and so has the way law firms do marketing and generate leads. SEO has become one of the most important factors for law firms to get found by potential leads online and for converting leads online.

The way that law firms get leads online is by successfully executing SEO strategies and by creating an online presence that makes it easy for people to find them. Generating leads through online sources is essential for law firms to grow and to get new clients in such a competitive industry. Every SEO strategy starts by having a great responsive website for your law firm that will be a hub of all information for your firm.  

 

 

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Topics: Lawyers, seo

Responsive Website Design For Attorneys

Posted by James Thiessen on Jul 21, 2016 8:00:00 AM

With mobile usage growing every year, responsive website design has become a necessity for attorneys, law firms, and all businesses for that matter.

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Topics: Web Design, Responsive Web Design, Lawyers

How To Grow Your Law Firm With Inbound Marketing

Posted by James Thiessen on Jul 15, 2016 8:00:00 AM


Does the name Jim ‘The Hammer’ Shapiro mean anything to you? He became popular in the 90’s because of his controversial, self-promoting TV ads as the lawyer who will take the cases most lawyers won’t. Over 15 years later I can still recite his phone number by heart, 1-800-546-7777. If you don’t remember the ads here is a video of a Jim Shapiro ad.

While those ads are entertaining, marketing has changed since then. Those TV ads where made 20 years ago, and the way people find information about law firms has changed which means your marketing should change as well. More and more firms have changes the way they do marketing are looking to grow your law firm with inbound marketing

 

 

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Topics: Inbound Marketing

5 Tips For Branding A Small Law Firm

Posted by James Thiessen on Jul 13, 2016 8:00:00 AM

 

Branding your law firm is a big step in looking professional and building a strong reputation. Lots of firms will go through the process of designing a logo, but will often neglect the other aspects of branding that help to build a consistent established brand. For small law firms, it's important to get it right the first time so they don't end up needing to go through a brand refresh later on.


Branding your business is an in depth process that requires you to take the time to determine who you are as a brand and how you want to be perceived. Here are 5 tips for branding your small law firm.

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Topics: Legal & Financial, Branding/Identity

4 Tips for Attorney Print Marketing

Posted by James Thiessen on Jul 1, 2016 8:00:00 AM

You have probably heard it many times over and over that print marketing isn't what it used to be and isn't worth your time or money. Everything happens online these days and a newspaper ad isn't going to have the same kind of reach it used to have. However, print marketing is not dead. It is certainly different than it used to be.

While many people are saying print marketing doesn't work anymore, it is not always the case. There are still ways to effectively use print materials to market your business. For attorneys, it is a big part of a successful marketing plan.

 

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Topics: Legal & Financial, Lawyers

3 Ways To Generate Leads For Your CPA Firm With Inbound Marketing

Posted by James Thiessen on Nov 25, 2015 2:21:45 PM

How can inbound marketing help my CPA firm?

Inbound marketing is different than the traditional or outbound tactics that focus on interupting people to get their attention. Instead, it focuses on creating amazing content in the places where people are already looking, and then directing them to your website. In the inbound marketing world, content is king. The goal is to create quality content that your target customers will love. This will take them further into their journey from a stranger to a lead, and then into happy customers who promote your brand to others. Using the Inbound marketing strategy can help your CPA generate more high quality leads by creating content in the places your customers are already looking.

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Topics: Legal & Financial, Inbound Marketing

4 "To-Do's" When Branding Your Accounting Firm

Posted by Abram Goff on Nov 23, 2015 8:00:00 AM

Branding your accounting firm to evoke the proper feeling is of upmost importance. Your whole practice is going to be focused on gaining and keeping the trust of your clients. A bad visual brand for a CPA is similar to you walking into a dentist office with cockroaches running around. Your trust would drop and you would be backing out slowly. You do not want that for your clients, so let's focus on tightening up your brand (not just your logo) and clearly communicating who your brand is to your clients.

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Topics: Legal & Financial, Branding/Identity

Branding Your CPA Firm: 3 Quick Tips

Posted by Mary Fournier on Nov 18, 2015 8:00:00 AM

Whether you are just starting your CPA or accounting firm or you’ve been in business for a while, having great branding for your business is what helps you give a great first impression. Companies that invest in creating successful branding for themselves are often seen as more professional than the companies that don’t take any interest in branding. So, what are some things to keep in mind if you should decide to embark on the journey of branding your CPA firm?

 

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Topics: Legal & Financial, Branding/Identity