How Inbound Marketing Can Help Your Engineering Business Thrive

Posted by Jared Cullop on Jan 5, 2017 10:28:27 AM

Quality engineering has always been in high demand. With the growth of technology showing no signs of slowing and the demand for better infrastructure rising constantly, it’s no wonder that more people than ever are looking for quality engineering companies they can depend on. 

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Topics: Inbound Marketing

What Do Web Design Choices Say About Your Engineering Business?

Posted by Jared Cullop on Dec 21, 2016 10:43:19 AM

Digital promotion has opened up new opportunities for advertising in a quick, affordable, and effective manner. But even if your engineering business has a lot to offer, your web design choices may not be conveying those traits properly. Nowadays, effective marketing for your engineering company means using content and proper presentation to catch a user’s attention. 

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Topics: Responsive Web Design

How Graphic Design Can Benefit an Engineering Company

Posted by Jared Cullop on Dec 13, 2016 10:44:10 AM

If you have an engineering company, chances are you’ve thought about techniques to help make your business more popular and visible on the web. But what sorts of online marketing techniques can be used to help an engineering company stand out? Given that the industry is competitive, it is important for engineering website design to give users what they’re looking for. 

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Topics: Graphic Design, branding

4 Proven Online Marketing Techniques for Engineering Companies

Posted by Jared Cullop on Nov 28, 2016 11:26:48 AM

Engineering and construction companies play an important role in the economy. They do this by creating safe, reliable, and high-quality facilities and infrastructure. Given that there is always a demand for these types of services, there are many companies that compete for the privilege of bringing their service to others.

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Topics: Inbound Marketing, Branding/Identity

How To Grow Your Architecture Firm With Inbound Marketing

Posted by James Thiessen on Dec 30, 2015 8:00:00 AM

To have a successful architecture firm, it has become essential to get your foot in the door and to become known in the community so that people know about you before they need you. You need to be introduced to potential clients before they make their decision of what architecture firm to hire. While it’s important to focus on SEO and having great website design, many firms are creating inbound marketing strategies to grow their architecture firm.

The main difference between inbound marketing and traditional outbound marketing is that inbound marketing focuses on drawing people in with good content rather than interrupting people with billboards or TV ads. Traditional methods don’t work anymore, so architecture firms must embrace the new to be successful in the future.

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Topics: Inbound Marketing

3 Ways to Increase Your Construction Company's Rank on Google with SEO

Posted by Holly Read on Dec 24, 2015 4:00:00 AM

Ranking on Google is only half the battle of winning online. However, it's the tool that tells you whether or not what you are doing is working. SEO for construction companies is important for having any success online. Why? Because your website is your store front. Most construction companies don't have a huge office in a highly shopped location that people just walk into. Most consumers or businesses looking for a construction company find one by referrals and/or online research. This is just an introduction to SEO but knowing how to rank your construction company on Google or any other search engine will greatly increase your reach.

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Topics: seo

How A Logo Affects Your Engineering Brand

Posted by James Thiessen on Dec 23, 2015 11:00:00 AM

The process of building a logo that defines your firm is arguably one of the most important things you will do for your engineering brand. Your logo is face of your brand and the way people will recognize your firm. Although branding goes beyond a logo, having a strong logo design will greatly affect the way people experience your engineering brand. If you are wondering if your firm needs a brand refresh, there are several thing to keep in mind when creating a new logo.

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Topics: Branding/Identity

5 Tips To Branding Your Construction Company

Posted by James Thiessen on Dec 18, 2015 1:59:48 PM

Branding your construction company is one of the most important things you will do for your business. Your brand is what people think about you before, during and after they interact with you. While you can do this with great logo design, it is far more beneficial to go deeper. Your brand is your reputation. It is all about building the perception of who you are in the minds of your customers and telling them who you are. The construction industry is highly competitive and it is essential to build a strong reputation that people will trust to get the job done. Whether you are starting from scratch, or getting a brand refresh, it is important to take the time to create a strong brand that your customers will recognize.

 

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Topics: Business Advice, Logos, Branding/Identity, marketing, branding

5 Reasons Your Engineering Company Needs an SEO Strategy

Posted by Holly Read on Dec 16, 2015 12:58:51 PM

More and more people are going online to learn about companies, products and services. With the rise in mobile devices and internet anywhere you go, SEO is becoming extremely vital in a business' online strategy. Ranking your engineering firm on google is important to grow your business. Read An Introduction to SEO to learn the basics. While SEO can feel daunting, doing a little research can give you enough information to start. Without an SEO strategy your engineering firm can easily fall to its competitors. 

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Topics: seo

Responsive Website Design Trends for Engineers

Posted by Tyler Vaughn on Dec 14, 2015 9:00:00 AM

Website design for engineering websites has become a place where amazing innovation and creativity happen. Given the field of work, there is so many approaches that can be taken and, in my opinion, there are very few rules to be broken. There are many ways web design affects user experience. Whether you are an architect or an engineer, there are certain website must haves that you should make sure you have. Engineering is the field that follows a few basic principles but then dares to put the rest of them to the test in an attempt to make breakthroughs that most have only seen in their dreams. 

Throughout this blog we will look at a responsive website design we did for Pressure Profile Systems Inc. (PPS). This company is the real deal. They are a leader in their field and are making huge strides in innovative technology.

 

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Topics: Design, Web Design, Responsive Web Design