To Our Existing Web Design Clients

Posted by Jared Cullop on Feb 22, 2017 9:03:53 PM
In the past 5 years, we have built a ton of websites. We're really proud to call each of you our 'client and friend'. However, many of you aren't getting the return on investment that others are. The sites are all great, we like to think. I doubt that's the problem. But the relevant traffic quanitity likely IS the problem.

I like to use the simple metaphor of fishing.

The website is your hook. If we built your site (at least recently, as sites do get old over time), you likely have a really solid, strong "hook". But you'd never go out to the lake with a hook alone and expect to try to catch some fish, would you? Nope. 

It's the same with your website. You need to put some tasty bait on it! In 2016, our company's own revenue grew by over 62%. That's HUGE, right? It's because we got serious about the bait business. Today, we have experts on staff who have brought incredible amounts of the right traffic to sites that we build. The team uses ultra-modern (and quite efficient) technology to analyze how your ideal client base finds businesses to patronize. Depending on those findings, we have a complete tool box full of SEO (Search Engine Optimization), AdWord Management, Inbound Marketing, Blogging, Social Media Marketing, website content writing, display advertisement, and so much more. 

Since we have so many people working on so many tools, we're really efficient and can work with almost any budget. You'll be shocked how much business a little amount of money can drive to your website and through your door.

So, if we built your site and you're not totally overflowing with 'fish', please reply to this email. We'll dig in and see what's going on and how we can help you. And if we did NOT build your site but you fancy the idea of getting more fish in your boat, we would love to help with that too. 

Our office number is 530.410.0011, and my cell is 910.619.6545. We offer value-based pricing, which means that we only quote projects and strategies that we are convinced will bring you an excellent ROI.

I look forward to hearing from you.

- Jared

PS - We recently went through an extensive process to create our new Mission and Vision statements. My team actually interviewed me as if I were their client. I am shocked at how 'known' I felt after reading what they came up with. If you need help forming your business' Mission and Vision Statements, feel free to reply to this as well. Here's what they came up with.

Vision Statement:

“To make evident to the world, community by community and business by business, the Truth that profit in the hands of the honest and fair is good for everyone.”

Mission Statement:

“To drive revenue and increase market share for client-businesses by exposing their strengths and maximizing opportunities both online and offline.

To boldly be a leader garden. For both clients and team members alike, our ‘fertile soil’ is a culture that is built upon encouragement and accountability, allowing powerful individuals to develop the ability to truly make the world a better place.

And to become a legacy company of empowered leaders who are known for loving clients through excellence and wisdom, who are known for integrity and follow-through, and who are well-aware of their individual giftings and callings."

Let us check out what you've got going on and see how we can help.
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Topics: Inbound Marketing, local seo, seo, marketing

4 Reasons Logos Are Crucial To Your Brand

Posted by James Thiessen on Aug 31, 2016 8:00:00 AM


One of the most important pieces of your business’s visual identity is your logo. It is the face of your business, and the way your customers will remember you. When you think of some of the most iconic brands, you probably know their logo design too. If you think of Nike, you see the swoosh. If you think of Coca-Cola, you’ll think of their red and white can with their classic logo on it.

Smaller businesses may not have the brand equity that Nike or Coca-Cola have, but your logo still plays a big role in getting the attention of your customers and helping them remember you the next time they see it.



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Topics: Branding/Identity

Why Copywriting Needs To Be Part Of Your Brand Strategy

Posted by James Thiessen on Aug 23, 2016 8:00:00 AM


The process of branding your business is much more than just designing a logo. It is the process of creating a brand identity and includes several non-visual aspects that all go together to create the overall brand experience.

One of the major reasons why companies hire a branding agency is to create a brand identity that is consistent all the way through the whole brand experience. The way your business sounds is just as important as how it looks. Copywriting plays a big role in the brand experience and needs to be a part of every businesses brand strategy. Here are 3 reasons why copywriting needs to be part of your brand strategy.




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Topics: Branding/Identity

The Importance of Brand Consistency

Posted by James Thiessen on Aug 15, 2016 8:00:00 AM

The fastest way to sabotage your brand's credibility is to be inconsistent in the way it is presented visually. If you are going back and forth between you new and old logos or even just being inconsistent with how your marketing materials look, you are essentially shooting yourself in the foot. 

When you are branding your business you need to go further than just making a logo. There is a big difference between creating a visual identity and creating a brand. Your brand includes your visual identity and all of the non-visual aspects as well such as your vision, values, personality, and more. To build a strong brand you need to be consistent in everything that you do.


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Topics: Branding/Identity

Why Hire A Branding Agency?

Posted by James Thiessen on Aug 10, 2016 8:00:00 AM


As a small business owner, you know that branding your business is a big deal. It is the process of packaging your business idea into something visual to present to the market. Your branding has a significant effect on the success of your business and is not something you want to leave in the hands of your friend’s cousins who kind of knows a thing or two on Photoshop.

To really create a brand that will be successful, you need to get the professionals to develop your visual identity and all of the other aspects of your brand that will reach your target audience and communicate a clear message.



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Topics: Branding/Identity

How To Simplify The Branding Process

Posted by James Thiessen on Aug 1, 2016 8:00:00 AM

The process of branding your business is a necessary step to building a business with a strong reputation, but unfortunately, not every business has the time or the money to develop every aspect of their branding. Too often the branding process gets simplified down to just creating a logo for your business, and while that is part of the process, it is not enough.

The logo is part of a business’s visual identity which covers all of the visual aspects of a brand. However, there is a big difference between visual identity and branding, and just making a logo without completing the full process isn’t setting your business up for the long term. To simplify the branding process, you need to determine what the most important steps are to get the brand you want. 


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Topics: Branding/Identity

How To Create A Visual Identity For Your Brand

Posted by James Thiessen on Jul 29, 2016 8:00:00 AM

The process of branding your business usually begins with developing the non-visual aspects like your brand story, positioning, tone of voice, and your brand promise. But, once you have determined all of those things and creating guidelines, you can start creating your visual identity to express your brand. The visual identity of your plays a huge role in how your brand is perceived by your customers and is usually what people base their first impression on. This blog will look at the different elements of your visual identity to help explain the difference between visual identity and branding.



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Topics: Logos, Branding/Identity

Developing Your Brand Story

Posted by James Thiessen on Jul 26, 2016 8:00:00 AM

One of the most powerful ways to connect with your customers when branding your business is through your brand story. It is not a new idea for brands to tell their stories, but now more than ever it has become an essential way to connect with your customers. Stories take your branding beyond a logo and help to clarify your message, making it easier for someone to understand what your business is all about.

Stories are far more interesting than telling someone a bunch of statistics about why your brand is the best and why they should buy your product. Andy Stanton from Pixar, when talking about storytelling, says that “Storytelling is knowing that everything you’re saying, from your first sentence to your last, is leading to a single goal and ideally confirming some truth that deepens our understanding of who we are as human beings.” This idea can be applied to brands as well and will deepen the experience people have when they interact with your brand. Developing a brand story will captivate your audience and draw them in to an experience and give them something to believe in.


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Topics: Branding/Identity

Branding Your Business On A Budget

Posted by James Thiessen on Jul 18, 2016 8:00:00 AM

As a small business owner, getting your branding right the first time is important. But, if you don’t have a big budget to spend you may end up looking for alternative ways for branding your local business. A common trend in this situation is to hire a friend of a friend who ‘kinda sorta knows Photoshop’ to make a logo because you can get a good deal on it. While this might seem like the best option, it is a huge risk to put the visual identity of your company in the hands of someone who is not a professional.

This blog will talk about what you should invest in and give you tips for branding your business on a budget to making sure that you set your business up for success.


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Topics: Branding/Identity

7 Questions To Ask When Branding Your Business

Posted by James Thiessen on Jul 11, 2016 8:00:00 AM

The process of branding your business has a great impact of the success of your company. Branding goes far beyond a logo, but businesses far too often limit their branding process to just simply making a logo.

There is a big difference between visual identity and branding. Branding is a more in depth process and includes things like brand personality, tone of voice, and your vision, whereas visual identity is all of the visual aspects of your brand, such as your logo. During the branding process their are lots of questions that need to be answered to make sure the process is pointed in the right direction. Here are 7 questions to ask when branding your business. 

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Topics: Branding/Identity