4 Reasons Logos Are Crucial To Your Brand

Posted by James Thiessen on Aug 31, 2016 8:00:00 AM


One of the most important pieces of your business’s visual identity is your logo. It is the face of your business, and the way your customers will remember you. When you think of some of the most iconic brands, you probably know their logo design too. If you think of Nike, you see the swoosh. If you think of Coca-Cola, you’ll think of their red and white can with their classic logo on it.

Smaller businesses may not have the brand equity that Nike or Coca-Cola have, but your logo still plays a big role in getting the attention of your customers and helping them remember you the next time they see it.



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Topics: Branding/Identity

Why Copywriting Needs To Be Part Of Your Brand Strategy

Posted by James Thiessen on Aug 23, 2016 8:00:00 AM


The process of branding your business is much more than just designing a logo. It is the process of creating a brand identity and includes several non-visual aspects that all go together to create the overall brand experience.

One of the major reasons why companies hire a branding agency is to create a brand identity that is consistent all the way through the whole brand experience. The way your business sounds is just as important as how it looks. Copywriting plays a big role in the brand experience and needs to be a part of every businesses brand strategy. Here are 3 reasons why copywriting needs to be part of your brand strategy.




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Topics: Branding/Identity

The Importance of Brand Consistency

Posted by James Thiessen on Aug 15, 2016 8:00:00 AM

The fastest way to sabotage your brand's credibility is to be inconsistent in the way it is presented visually. If you are going back and forth between you new and old logos or even just being inconsistent with how your marketing materials look, you are essentially shooting yourself in the foot. 

When you are branding your business you need to go further than just making a logo. There is a big difference between creating a visual identity and creating a brand. Your brand includes your visual identity and all of the non-visual aspects as well such as your vision, values, personality, and more. To build a strong brand you need to be consistent in everything that you do.


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Topics: Branding/Identity

Why Hire A Branding Agency?

Posted by James Thiessen on Aug 10, 2016 8:00:00 AM


As a small business owner, you know that branding your business is a big deal. It is the process of packaging your business idea into something visual to present to the market. Your branding has a significant effect on the success of your business and is not something you want to leave in the hands of your friend’s cousins who kind of knows a thing or two on Photoshop.

To really create a brand that will be successful, you need to get the professionals to develop your visual identity and all of the other aspects of your brand that will reach your target audience and communicate a clear message.



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Topics: Branding/Identity

How To Simplify The Branding Process

Posted by James Thiessen on Aug 1, 2016 8:00:00 AM

The process of branding your business is a necessary step to building a business with a strong reputation, but unfortunately, not every business has the time or the money to develop every aspect of their branding. Too often the branding process gets simplified down to just creating a logo for your business, and while that is part of the process, it is not enough.

The logo is part of a business’s visual identity which covers all of the visual aspects of a brand. However, there is a big difference between visual identity and branding, and just making a logo without completing the full process isn’t setting your business up for the long term. To simplify the branding process, you need to determine what the most important steps are to get the brand you want. 


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Topics: Branding/Identity

How To Create A Visual Identity For Your Brand

Posted by James Thiessen on Jul 29, 2016 8:00:00 AM

The process of branding your business usually begins with developing the non-visual aspects like your brand story, positioning, tone of voice, and your brand promise. But, once you have determined all of those things and creating guidelines, you can start creating your visual identity to express your brand. The visual identity of your plays a huge role in how your brand is perceived by your customers and is usually what people base their first impression on. This blog will look at the different elements of your visual identity to help explain the difference between visual identity and branding.



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Topics: Logos, Branding/Identity

Developing Your Brand Story

Posted by James Thiessen on Jul 26, 2016 8:00:00 AM

One of the most powerful ways to connect with your customers when branding your business is through your brand story. It is not a new idea for brands to tell their stories, but now more than ever it has become an essential way to connect with your customers. Stories take your branding beyond a logo and help to clarify your message, making it easier for someone to understand what your business is all about.

Stories are far more interesting than telling someone a bunch of statistics about why your brand is the best and why they should buy your product. Andy Stanton from Pixar, when talking about storytelling, says that “Storytelling is knowing that everything you’re saying, from your first sentence to your last, is leading to a single goal and ideally confirming some truth that deepens our understanding of who we are as human beings.” This idea can be applied to brands as well and will deepen the experience people have when they interact with your brand. Developing a brand story will captivate your audience and draw them in to an experience and give them something to believe in.


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Topics: Branding/Identity

Branding Your Business On A Budget

Posted by James Thiessen on Jul 18, 2016 8:00:00 AM

As a small business owner, getting your branding right the first time is important. But, if you don’t have a big budget to spend you may end up looking for alternative ways for branding your local business. A common trend in this situation is to hire a friend of a friend who ‘kinda sorta knows Photoshop’ to make a logo because you can get a good deal on it. While this might seem like the best option, it is a huge risk to put the visual identity of your company in the hands of someone who is not a professional.

This blog will talk about what you should invest in and give you tips for branding your business on a budget to making sure that you set your business up for success.


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Topics: Branding/Identity

7 Questions To Ask When Branding Your Business

Posted by James Thiessen on Jul 11, 2016 8:00:00 AM

The process of branding your business has a great impact of the success of your company. Branding goes far beyond a logo, but businesses far too often limit their branding process to just simply making a logo.

There is a big difference between visual identity and branding. Branding is a more in depth process and includes things like brand personality, tone of voice, and your vision, whereas visual identity is all of the visual aspects of your brand, such as your logo. During the branding process their are lots of questions that need to be answered to make sure the process is pointed in the right direction. Here are 7 questions to ask when branding your business. 

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Topics: Branding/Identity

The Difference Between Visual Identity And Branding

Posted by James Thiessen on Jul 8, 2016 8:00:00 AM


There have been many efforts to define branding, but the subject of branding can sometimes be difficult to narrow down into one simple statement. However, Jeff Bezos, the founder of Amazon, is famously quoted saying “Your brand is what people say about you when you’re not in the room.” This quote communicates the general concept that branding goes far beyond your logo, and is actually largely made up of non-tangible things. 

When branding your local business, often times business owners will spend lots of time and money to create a logo but neglect to invest in creating a complete brand. In doing this, businesses are only completing part of the branding process.

The terms branding and visual identity are often used interchangeably but they are actually not the same thing. In this blog, we will define both terms to help gain understanding and help you create more depth in your branding.


What Is A Visual Identity?

Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business. However, the two terms have different meaning. A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. One big mistake business owners make is thinking that branding is simply just making a logo. While it is a part of it, branding goes far beyond a logo. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual.


What Is Branding?

As mentioned before, there are lots of different definitions of branding out there. All of which are efforts to capture the complexity of the subject all in one statement. Well-known author Seth Godin says that “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”


Your brand is made up of everything tangible and intangible that create the overall experience that someone has when they hear about or interact with your brand. This includes your visual identity, tone of voice, your brand promise, and the overall essence of your brand. The goal is to evoke the emotions that you want your brand to be associated with. When you think of Nike, you think of inspiration and innovation for athletes. When you think of Apple, you sense creativity and “Thinking different” Your brand lives in the minds of the consumer and it is your job to communicate who you are and what you are all about through all aspects of your brand.


Final Thoughts

Creating a brand for your business is much more than just creating a logo. It involves everything from creating a visual identity, creating your brand’s personality and finding your voice as a business. Your branding has a great emotional impact on consumer decision making. People often to buy a product because of brand awareness and simply because they associate themselves with a certain brand. If you haven’t fully developed your brand, you may not be evoking the emotions that you wish to with your branding. In the end, it is often beneficial for business owners to hire a branding company to develop all of the different aspects in a complete branding process. 


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Topics: Branding/Identity